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Has the marketing funnel really changed?

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Manage episode 207117724 series 2275111
Indhold leveret af The Point of Connection and Mumbrella Bespoke. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Point of Connection and Mumbrella Bespoke eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
The marketing funnel is perhaps the most famous and utilised piece of marketing theory. While models differ slightly, they all work on the basis that there is more to a purchase than walking into a store and buying a product, with stages including awareness, consideration, purchase and then loyalty. But in an always-connected world, some argue this funnel has lengthened – awareness now happens long before purchase, and an interaction with a brand continues long after. Our panel discusses what the state of play really is in 2018, and how this affects both B2B and B2C marketers.
  continue reading

3 episoder

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Manage episode 207117724 series 2275111
Indhold leveret af The Point of Connection and Mumbrella Bespoke. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Point of Connection and Mumbrella Bespoke eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
The marketing funnel is perhaps the most famous and utilised piece of marketing theory. While models differ slightly, they all work on the basis that there is more to a purchase than walking into a store and buying a product, with stages including awareness, consideration, purchase and then loyalty. But in an always-connected world, some argue this funnel has lengthened – awareness now happens long before purchase, and an interaction with a brand continues long after. Our panel discusses what the state of play really is in 2018, and how this affects both B2B and B2C marketers.
  continue reading

3 episoder

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