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To Grow Your Business, Become a Thought Leader
Manage episode 189655123 series 1155189
Indhold leveret af David Gallello and PNC Bank. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af David Gallello and PNC Bank eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Thought leadership is a term that has garnered a lot of attention over the past several years — especially in light of the rise of social media and personal branding. The one-to-many model is powerful; use it to your competitive benefit. The ease with which a person can soft sell his or her knowledge and expertise to a large online audience through Twitter, LinkedIn and many other professional platforms is tangible and effective. This podcast gives guidance on what a thought leader is and how to harness that potential for helping professional services providers and private solo practitioners.
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