Innovate by Understanding the People w/ Mag Retelewski

People Business w/ O'Brien McMahon

Mag Retelewski is the driving force behind Clarteza, an innovation consultancy dedicated to amplifying growth through deep consumer understanding rooted in psychology and neuroscience. With 20 years of experience as an innovation strategist, she has advised Fortune 500 and mid-sized companies, including brands like Nestlé, Gallo, S.C. Johnson, Honest Company, Purina, and Blue Diamond Growers and many others. Her passion for understanding people fuels her work, delivering insights that inspire impactful solutions across industries and the globe. She has worked in the US, Europe, Asia, South America, and Africa.
Mentioned on the Show

• Mag Retelewski on LinkedIn: https://www.linkedin.com/in/mag-retelewski
• Clarteza – website: https://www.clarteza.com/
• Listen to Megan Lally discuss better relationships making better business: https://peoplebusinesspodcast.com/meganlally/

Timestamps

(1:43) - Welcoming Mag.
(2:20) - How would you describe what you do?
(3:43) - How do you define innovation?
(7:22) - How do you begin to organize around a problem?
(8:42) - Can having a hypothesis hurt you in the beginning?
(11:20) - Do you have an example of unexpected outcomes?
(16:09) - How do we ask the right questions?
(17:51) - What are the characteristics of a research good question?
(23:09) - What do you do with the research once you have it?
(29:38) - How do you prime people before brainstorming to break out of their typical patterns?
(32:14) - How do you break through limiting mindsets and corporate personas?
(38:25) - Can you talk about the importance of liking each other?
(43:07) - Does having a large team collaboration lead to better results?
(49:14) - How do we apply all this to employee experience?
(52:15) - Final thoughts.