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Integrated marketing communication

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Manage episode 157294976 series 1217282
Indhold leveret af Pearson Education. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Pearson Education eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
By reference to the Shannon-Weaver communications model the podcast illustrates the importance of integrated communications at both a strategic and tactical level. You will be able to empathise with some of the points made at a practical level but also better understand the relevance and application of theory. Listeners' attention is also drawn to the importance of communications in the context of the marketing mix
  continue reading

25 episoder

Artwork
iconDel
 
Manage episode 157294976 series 1217282
Indhold leveret af Pearson Education. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Pearson Education eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
By reference to the Shannon-Weaver communications model the podcast illustrates the importance of integrated communications at both a strategic and tactical level. You will be able to empathise with some of the points made at a practical level but also better understand the relevance and application of theory. Listeners' attention is also drawn to the importance of communications in the context of the marketing mix
  continue reading

25 episoder

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