New Product Development Pearson Education Marketing Podcasts podcast

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Higher Education Marketing Pearson Education Podcasting Education

Indhold leveret af Pearson Education. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Pearson Education eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Pearson Education Marketing Podcasts « »
New product development

16y ago 10:24

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Indhold leveret af Pearson Education. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Pearson Education eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Most textbooks offer a fairly standard version of the new product development process. This Podcast seeks to establish how closely industry adheres to the process. The Podcast features an interview with the Brand Innovation Manager from Warburton's who has experience of product development from working for a number of organisations. He is therefore in a strong position to offer a critique of the textbook view of NPD, which he does. The interview is a good example of how theory tends to differ from practice in the real world of work.

… continue reading

25 episoder

#Higher Education #Marketing #Pearson Education #Podcasting Education

Artwork

New product development

Pearson Education Marketing Podcasts

published 16y ago

Del

Indhold leveret af Pearson Education. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Pearson Education eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Most textbooks offer a fairly standard version of the new product development process. This Podcast seeks to establish how closely industry adheres to the process. The Podcast features an interview with the Brand Innovation Manager from Warburton's who has experience of product development from working for a number of organisations. He is therefore in a strong position to offer a critique of the textbook view of NPD, which he does. The interview is a good example of how theory tends to differ from practice in the real world of work.

… continue reading

25 episoder

#Higher Education #Marketing #Pearson Education #Podcasting Education

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