Direct Marketing And Exhibitions Pearson Education Marketing Podcasts podcast

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Higher Education Marketing Pearson Education Podcasting Education

Indhold leveret af Pearson Education. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Pearson Education eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Pearson Education Marketing Podcasts »
Direct marketing and exhibitions

15y ago 13:10

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Indhold leveret af Pearson Education. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Pearson Education eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

This is an interesting Podcast in the sense that the interviewee, Nicola Shann was able to illustrate the effectiveness of exhibitions as a communication tool and e-mail as an effective method of direct marketing. Be aware of the specialist nature of the exhibition - Nicola does briefly explain it at the beginning of the Podcast. It was for Tameside Metropolitan Borough Council to highlight 'Beacon Status' which they were recently awarded. Nicola interviews explains how the exhibition benefitted both her organisation and the visitors and how effective e-mail is as a DM tool, she does briefly link it to advertising as well but the major communication tool for the event was e-mail.

… continue reading

25 episoder

#Higher Education #Marketing #Pearson Education #Podcasting Education

Artwork

Direct marketing and exhibitions

Pearson Education Marketing Podcasts

published 15y ago

Del

Indhold leveret af Pearson Education. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Pearson Education eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

This is an interesting Podcast in the sense that the interviewee, Nicola Shann was able to illustrate the effectiveness of exhibitions as a communication tool and e-mail as an effective method of direct marketing. Be aware of the specialist nature of the exhibition - Nicola does briefly explain it at the beginning of the Podcast. It was for Tameside Metropolitan Borough Council to highlight 'Beacon Status' which they were recently awarded. Nicola interviews explains how the exhibition benefitted both her organisation and the visitors and how effective e-mail is as a DM tool, she does briefly link it to advertising as well but the major communication tool for the event was e-mail.

… continue reading

25 episoder

#Higher Education #Marketing #Pearson Education #Podcasting Education

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