26: Mark Savant ON: How To Attract Guests For Your Podcast

Oh My Pod | Grow Your Podcast

In this podcast episode, Justin and Celine interview Mark Savant, founder of Mark Savant Media and host of "After Hours Entrepreneur". Mark discusses his podcast production agency and shares his experiences with notable guests on his show. They discuss strategies for attracting big guests, the importance of a dedicated website for a podcast, and the use of AI tools in podcasting. Mark emphasizes the significance of making guests feel important and leveraging strengths to attract potential guests. Mark Savant is the founder of podcast production agency Mark Savant Media. He specializes in helping thought leaders launch and automate podcasts. He hosts the globally ranked top 1% podcast, After Hours Entrepreneur, which highlights industry disruption, such as AI, automation, and independent media. He leads dozens of entrepreneurs in his mastermind community. What We Discuss: [00:01:00] Strategies for getting notable guests on your podcast, including using underpriced attention and leveraging social media platforms. [00:02:30] Discussion on their favourite travel destinations, including Colorado and Poland, and sharing of funny anecdotes about their experiences. [00:10:15] Mark shares his strategy of connecting with potential podcast guests through Instagram threads and how he stood out among the commenters. [00:11:38] Leveraging your existing connections to secure podcast guests. [00:17:11] Emphasis on the significance of having a substantial number of iTunes reviews to establish credibility, as well as practical ways to encourage more reviews. [00:21:23] Mark discusses how having notable guests on his podcast and getting them to share the content has led to a significant increase in downloads for specific episodes. [00:22:39] Explanation on how he shares the raw content of his podcast episodes with guests, who then repurpose it for their own platforms, such as creating clips for Instagram or sharing it on their own podcast. [00:25:57] Mark emphasizes the importance of having a dedicated page for your podcast on your website, as it allows you to drive traffic to your own site, create awareness, and provide additional information about your business or offers. [00:31:15] Celine discusses the challenges of speaking English as a second language and how ChatGPT helps her communicate. [00:31:39] Explanation on how ChatGPT and Zapier can be used together to automate tasks, such as generating content and building relationships. Episode Resources: Mark Savant Media | Website Mark Savant Media | Instagram After Hours Entrepreneur | Podcast