Blending Art and Science: Data-Driven Storytelling
MP3•Episode hjem
Manage episode 434153478 series 3265785
Indhold leveret af BPD and BPD Healthcare. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af BPD and BPD Healthcare eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
What happens when you combine the art of human experiences with the science of data? You get creative Precision Marketing. In this episode, host Desirée Duncan, VP of Health Equity, is joined by Mindy Adams, Chief Creative Officer, and Anne DiNapoli Block, Managing Director of Data Solutions & Analytics—all from BPD—as they discuss Precision Marketing and the intersection of creativity and data, along with some of their favorite campaigns that leverage data to tell stories and personalize messaging, such as Spotify's Wrapped and Google's Year in Search. Take a listen.
…
continue reading
222 episoder