How To Sell Newsletter Sponsorships

Newsletter Operator

#Entrepreneur #Business #Matt McGarry and Ryan Carr #Matt McGarry #Ryan Carr #Newsletter #Entrepreneurship #Creators #Marketing #Email #Media #Growth #Monetize #Sponsorship

44:18

AI and Generative AI are transforming cybersecurity by enhancing threat detection and response. These technologies offer unmatched accuracy and efficiency, making them crucial for protecting sensitive data. As cyber threats evolve, integrating AI into security strategies is essential. This week, Dave, Esmee and Rob talk to Corence Klop, CISO at the Rabobank, about the expanding role of AI and Generative AI in cybersecurity, and how to begin integrating these technologies into your organization. TLDR 04:45 Rob is confused about wrong AI information for a hotel booking 08:20 Conversation with Corence 33:40 How can you identify the state of flow for your end-user in agile practices? 40:50 Going to the swimming pool and disco with your daughter Guest Corence Klop: https://www.linkedin.com/in/corenceklop/ Hosts Dave Chapman: https://www.linkedin.com/in/chapmandr/ Esmee van de Giessen: https://www.linkedin.com/in/esmeevandegiessen/ Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/ Production Marcel van der Burg: https://www.linkedin.com/in/marcel-vd-burg/ Dave Chapman: https://www.linkedin.com/in/chapmandr/ Sound Ben Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/ Louis Corbett: https://www.linkedin.com/in/louis-corbett-087250264/ ' Cloud Realities' is an original podcast from Capgemini…

for ca. et år siden 36:17

MP3•Episode hjem

Apply for GrowLetter to sell your ads here >>
Episode Description:

Matt and Ryan discuss the launch of the GrowLetter Ad Network, challenges faced by newsletter publishers in securing sponsorships and the changing landscape of ad rates, effective ad placement strategies, the importance of audience engagement, and the need for newsletters to be part of a broader business strategy and more.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Launching the Grow Letter Ad Network

09:04 Challenges in Newsletter Monetization

16:42 Optimizing Ad Placements and Strategies

29:01 Building a Sustainable Advertising Business

33:17 Newsletters as a Strategic Medium

52 episoder

How To Sell Newsletter Sponsorships

Newsletter Operator

published for ca. et år siden

Del

MP3•Episode hjem

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Launching the Grow Letter Ad Network

09:04 Challenges in Newsletter Monetization

16:42 Optimizing Ad Placements and Strategies

29:01 Building a Sustainable Advertising Business

33:17 Newsletters as a Strategic Medium

52 episoder

#Entrepreneur #Business #Matt McGarry and Ryan Carr #Matt McGarry #Ryan Carr #Newsletter #Entrepreneurship #Creators #Marketing #Email #Media #Growth #Monetize #Sponsorship

ทุกตอน

Newsletter Operator

1
Jon Morrow - How To Make $10M+ With Courses 58:07

for 14 dage siden58:07

58:07

Jon Morrow is the founder of Smarter Blogger , one of the world's largest sites for writing and blogging. He's created 7 different courses with 7 figures in sales each. Episode Topics & Timestamps 00:00 Finding Your Niche 04:03 Jon's story 10:00 Building a Business from Scratch 14:53 Strategies for Launching and Growing Your Brand 20:03 Effective Email Marketing Techniques 23:04 The Journey of Course Creation 25:35 Framework for Information Products 27:58 Structuring Coaching Programs 30:08 Optimizing Course Structure for Success 34:20 Evaluating Course Effectiveness with Scorecards 37:10 Building Credibility and Trust 41:39 Navigating Ethical Marketing Practices Links Mentioned https://smartblogger.com/ Great video on Jon's story: How He Made $10M To Pay For Medical Bills 7-figure course scorecard. Jon's email: jon@smartblogger.com…

Newsletter Operator

1
$100k+ Per Month From An ART Newsletter, How To Make Money With Surveys, An Amazing 9-Word Email That Revives Dead Leads, and More 32:06

for 6 weeks siden32:06

32:06

Save your seat at the event: newslettermarketingsummit.com Episode Description: Matt and Ryan discuss strategies for building successful newsletters and email marketing. They also share the importance of surveys for data, segmentation for targeted messaging, niche expert newsletters, the 9-word email strategy, and repurposing valuable content. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction and Event Overview 01:47 The Artist's Success Story 06:11 Building an Email List and Marketing Strategy 08:53 The Power of Surveys and Data Collection 13:56 Segmentation and Custom Messaging 17:57 Niche Expert Framework for Newsletters 23:09 The Nine Word Email Strategy 28:53 The Newsletter Flywheel Effect…

Newsletter Operator

1
Why Billions In Revenue Just Shifted To Newsletters 59:29

for 6 weeks siden59:29

59:29

Check out Ezoic: ezoic.com Save your seat at Newsletter Marketing Summit: newslettermarketingsummit.com Tyler Bishop is an award-winning marketer, Chief Marketing Officer of Ezoic, and founder of Pubtelligence at Google. He discusses the shift from third-party to first-party data in advertising and its impact on publisher revenue. He shares insights on evolving targeting methods, data privacy regulations, and challenges for publishers. Episode Topics & Timestamps 00:00 Understanding the Shift in Ad Revenue 12:09 The Evolution of Targeting: From Contextual to First-Party Data 20:40 The Value of First-Party Data in Advertising 27:58 The Art of Publishing and Business Success 29:53 The Evolution of Advertising Models 32:05 Maximizing Revenue through Advertising 34:04 Understanding Ad Revenue Trends 36:19 The Value of Traffic Sources 43:22 Leveraging First-Party Data for Growth 49:16 Identifying the Right Publishers for Programmatic Ads 50:56 The Future of Newsletter Advertising 53:01 Collecting Valuable User Data Links Mentioned https://www.ezoic.com/ https://www.youtube.com/@Ezoic adrevenueindex.ezoic.com…

Newsletter Operator

1
How Ted Williams Sold His Local Newsletter For $5M, Led Axios Local From 0 To 30 Cities and 1M+ Subscribers, and Played a Pivotal Role In The $525M Axios Acquisition 1:04:04

for 7 weeks siden1:04:04

1:04:04

This episode is sponsored by Playbookz: Playbookz.co Ted co-founded Charlotte Agenda, which led to its remarkable $5 million acquisition by Axios. He currently writes Tiny Money —a local and personal finance newsletter. Want more content like this? Join our free newsletter for growth and monetization tactics: https://www.newsletteroperator.com/subscribe…

Newsletter Operator

1
The "Newsletter Godfather" Who Wrote 4,000+ Newsletters For The Hustle, Axios, and Yahoo Sports 1:00:48

for 8 weeks siden1:00:48

1:00:48

Save your seat at our event: newslettermarketingsummit.com Kendall Baker is the founder of Sports Internet (acquired by Axios), the first newsletter writer at The Hustle, and now a Senior Writer at Yahoo Sports. He's known as the "Newsletter Godfather" because he's pioneered newsletter content and has written and published more newsletters to more readers than almost anyone. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Matt's agency GrowLetter…

Newsletter Operator

1
Sponsorship Sales Masterclass (With Justin Moore) 58:24

for 10 weeks siden58:24

58:24

Get Justin's new book: SponsorMagnet.com Justin Moore is a sponsorship coach and the author of Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Matt's agency GrowLetter Episode Topics & Timestamps 00:00 The Importance of Custom Pricing for Creators 09:16 Creating a Comprehensive Sponsorship Strategy 27:05 Attracting Brands: The STP Framework 28:32 Navigating the Complexities of Pricing Sponsorships 29:00 Understanding the ARC Framework for Collaborations 32:19 Pricing Strategies Based on Brand Goals 34:46 Creating Compelling Sponsorship Packages 39:04 Innovative Collaboration Examples 43:52 Crafting Effective Outreach Strategies 57:10 The Importance of Execution in Sponsorships…

Newsletter Operator

1
How To Grow Your Email List With Paid Ads (The Right Way) 50:32

for 10 weeks siden50:32

50:32

Ali Qureshi is the co-founder of Adcrate. He shares strategies on effective ads for platforms like Meta and TikTok. He also shares static and video formats, copywriting, leveraging AI, hook rates, video production and more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction to AdCrate and Growth Strategy 02:56 The Importance of Ad Creative in Paid Advertising 05:47 Navigating Media Platforms: Meta vs. TikTok 08:53 Static vs. Video Creatives: Balancing Production and Impact 11:49 Effective Static Ad Formats and Testing Strategies 15:09 Common Mistakes in Ad Creation and Copywriting Tips 17:55 Leveraging AI for Ad Copy and Customer Insights 20:47 Innovative Ad Formats: Memes and Interface Hacking 25:42 Understanding Hook Rates and Audience Engagement 28:10 Navigating Video Content Creation on a Budget 35:09 The Importance of Script Writing for Ads 40:50 Exploring Effective Video Lengths and Frameworks 43:40 Utilizing Motion Graphics for Enhanced Engagement 46:34 Iterating and Testing Ads for Success Links Mentioned https://www.adcrate.co/…

Newsletter Operator

1
Trends We're Buying and Selling In 2025 54:57

for 11 weeks siden54:57

54:57

Matt and Ryan discuss the Honey scandal, trends for 2025, focusing on YouTube, newsletters, and the shift from vanity metrics to revenue. They also explore AI workflows, B2B newsletters, the creator-in-residence model, and the future of platforms like Upwork and overseas recruiting and more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Holiday Reflections and New Beginnings 02:03 The Honey Scandal Explained 17:48 Trends for 2025: Buying and Selling Insights 27:33 The Substack Ecosystem and Creator Independence 31:27 AI-Assisted Workflows for Content Creators 33:22 The Shift from Vanity Metrics to Revenue Focus 34:20 Emerging Newsletter Ad Networks 39:00 The Rise of B2B Newsletters and Creators 41:24 Challenges of Premium Newsletters 44:43 The Creator-in-Residence Model 48:55 The Future of Overseas Recruiting Agencies Links Mentioned https://newslettermarketingsummit.com/…

Newsletter Operator

1
ANNOUNCEMENT 3:46

for 12 weeks siden3:46

3:46

Here are the links: - Join Write, Grow Sell here >> - Register for the free live training here >>

Newsletter Operator

1
The Newsletter Industry In 2024 and What's Next 50:27

for 15 weeks siden50:27

50:27

Matt and Ryan discuss what happened in the newsletter industry and their businesses in 2024. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.…

Newsletter Operator

1
How To Build a LinkedIn Audience From Scratch 47:05

for 16 weeks siden47:05

47:05

Tommy Clark, the CEO of Compound Social and the co-founder of Bluecast AI, shares strategies for growing an audience on LinkedIn, creating engaging content, personal branding, and focusing on value propositions. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 The Importance of Clear Value Proposition 03:13 Audience Growth Strategies on LinkedIn 06:04 Content Creation Fundamentals 08:58 Optimizing Content for Engagement 11:47 Leveraging Controversy in Content 14:57 The Power of Personal Stories in Content 23:58 Reflecting on Weekly Engagements 24:57 The Importance of Specificity in Content 25:51 Understanding Engagement on LinkedIn 27:44 Strategies for Boosting Engagement 29:38 The Risks of Engagement Hacking 30:36 Building an Organic Audience 32:01 Converting Followers into Customers 34:50 Exploring Growth Hacks on LinkedIn 36:14 Leveraging LinkedIn Video Content 39:04 Navigating Links in Posts 40:55 Insights on LinkedIn Newsletters Links Mentioned https://x.com/tclarkmedia https://www.linkedin.com/in/tclarkmedia/ https://www.bluecast.ai/ https://www.compoundcontentstudio.com/…

Newsletter Operator

1
How Jason Woodruff Grew The Pour Over To 900,000+ Newsletter Subscribers and 7-Figures In Revenue Without a Social Following 53:21

for 17 weeks siden53:21

53:21

Jason Woodruff, founder of The Pour Over, shares how to build a mission-driven newsletter, focusing on content quality, subscriber engagement, and sponsor-driven growth. He also offers insights on managing advertiser relationships and use referrals to build a loyal, sustainable audience. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 The Genesis of The Pour Over 02:52 Growth and Scaling Challenges 06:10 Building a Subscriber Base 08:51 Content Quality and Reader Engagement 12:13 The Future of Newsletters and Podcasts 15:07 Team Dynamics and Content Creation 17:56 Advertising Strategies and Monetization 26:55 Rebuilding Advertiser Relationships 32:45 The Importance of Ad Copy 35:08 Growth Strategies and Paid Advertising 41:25 Referral Strategies for Subscriber Growth 46:36 Securing Sponsorships and Advertisers Links Mentioned Thepourover.org…

Newsletter Operator

1
ANNOUNCEMENT 24:51

for 18 weeks siden24:51

24:51

Get super-early bird pricing and an extra $100 off Newsletter Marketing Summit: NewsletterMarketingSummit.com Use code BFCM24 for the extra $100 off any ticket. This code expires on 12/2 at midnight EST. In this podcast, Matt and Ahrif discuss GrowLetter's first-ever conference, Newsletter Marketing Summit . Speakers include: Alex Leiberman Sam Parr James Altucher Brian Morrissey Jenny Rothenberg Ryan Hashemi Yossi J Levi Chenell Basilio Ryan Heafy Brad Wolverton Tim Huelskamp Jay Clouse Neville Medhora Matt McGarry And many more Got questions about the event? Want to learn about sponsorship options? Contact: ahrif@growletter.co…

Newsletter Operator

1
Roslyn McLarty: How To Build a Mission-Driven Media Brand, Balancing Business and Burnout, Audience Growth Hacks, and More 54:11

for 20 weeks siden54:11

54:11

Roslyn McLarty, is an executive coach and founder at Within. She is also the co-founder of The Gist, a sports media company for women and underserved sports fans. In this episode, Roslyn shares key insights on identifying market gaps, building a brand with a strong mission, and the strategies used to grow their audience from a few hundred to hundreds of thousands of subscribers. She also discuss managing burnout, and fostering self-growth, and introduces Within, a coaching business focused on trust-based client relationships. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 The Journey Begins: From Beta to Launch 02:58 Identifying the Market Gap: The Gist's Unique Proposition 06:02 Building the Brand: Mission and Values 08:47 Growing the Audience: Strategies and Early Successes 12:10 Scaling Up: From Local to National 15:01 Navigating Growth: Lessons Learned and Key Metrics 17:54 Creative Marketing: Guerrilla Tactics and Launch Events 20:54 The Importance of Mission-Driven Growth 24:02 Partnerships and Collaborations: Expanding Reach 27:02 Self-List Cleaning and Giveaway Strategy 35:01 Expansion and New Ventures 37:32 The Birth of Within: A Personal Development Platform 41:08 Understanding and Preventing Burnout 50:43 Growth Strategy for Coaching Business Links Mentioned Join Roslyn's newsletter, Within…

Newsletter Operator

1
Katy Huff: Lessons From $15M+ of Sponsorship Sales 38:26

for 20 weeks siden38:26