How to Network, Pitch, and Produce Content with Publicist Will Armstrong

MYOB Podcast

MYOB: S1, E1: Mind Your Own Business Podcast, Episode 1 with PR & Branding Expert Will Armstrong and Career Strategy Expert and Host Elizabeth Upton

Description:

Join us as we discuss, why PR is so exciting and more accessible than it has ever been. Get a pulse on what producers are looking for and how to network. Learn strategies and tips for pitching - so you don’t bury the lead! Find out about the common mistakes people make. Learn important questions to ask yourself and understand why news sources are looking for YOUR story. Welcome to the show!

“We are in a town full of people waiting for creators to create!” - Will Armstrong

Highlights:

• 3 tips to keep your energy high!
• Find out what writers and producers are looking for (and the common mistakes people make)!
• 5 things you should always do when you write an email...Hint: People skim!
• What is the difference between marketing and advertising, anyway?
• Discover another way to look at Public Relations!

Show Notes: S1, E1:

00:00 - Intro

02.56 “What I love most about PR...”

03.45 “We don’t have to wait for a producer or somebody to say yes here’s your show”

04.12 “You have a telephone studio at the palm of your hands” TIP #1 Create your own content

05.27 “You can have an idea and not do anything about it but you actually do something about it.”

06.28 “We are in a town full of people waiting for creator’s to create!”

06.50 How Will got started

09.37 Joann Kileen - UCLA Extension instructor.

10.15 Going from assistant to account executive.

11.32 TIP #2 Don’t force things. Be open to opportunities

12.04 Giving people permission to get their own value.

15.24 “The reason why PR is so exciting right now...” (A look inside)

16.40 “Where would you begin if you are not ready for a Publicist?”

17.10 “How do you get started? - Start reaching out introducing yourself

“Ask yourself what is the story? ”

“What is unique to what I am doing that you can’t get anywhere else?”

Find local network with best ratings

Who is hosting and producing content - Find them on social media, websites, news sources - Direct message -

Reference something that they have written or created - how it’s affected/touched you

So many people are reaching out and emailing and asking - “What can you offer? What can you give?”

Who you are 2. What you are doing 3. Why it resonates with viewers 4. What you would like to get out of it - CTA - interview, event, be part of a segment

18.50 News sources are looking for stories.

20.28 “You have to be brave enough to tell your story, put it out there and not be afraid of no and not be afraid of failure.”

21.24 An example of what it looks like to “Be of service”.

21.00 What writers and producers are looking for and the mistakes people make.

25.00 Email etiquette.

26.15 A form of currency - when things go wrong..

29.45 What would you say your job is as a publicist?

32.00 Why you should play poker with Will.

33.00 Will’s experience working a 9-5 job.

36.24 Quality of life as an employee.

38.54 Experiences from Broadway

41.18 3 Tips to keep your energy high:

Job Interviews or getting a role is a two way street. You are interviewing them as much as they are interviewing you. You only have so much bandwidth, it’s got to be something you can deliver on and that I believe in.

Don’t forget your value and your worth.

Be selective in your personal and professional life.

42.33 When would be a good time to work with a publicist?

44.57 The difference between Marketing and Advertising.

48.08 Another way to look at PR.

5 Tips for every email you send out - Because people skim!

1. Proofread so there are no typos.

2. Add a CTA in the very last paragraph - example: can you please confirm that you received this email and let me know your thoughts?, please like and subscribe, ask for a yelp review.

3. Don’t bury the lead - write in the first sentence why you are writing the email.

4. Make sure that it’s compelling and newsworthy (If you are doing a pitch) and at the very end that CTA drives the message home.

5. Always ask people to write you back - Keep the conversation going.

Quotes:

“What can you offer? What can you give?” - Will Armstrong

“You have to be brave enough to tell your story, put it out there and not be afraid of no and not be afraid of failure.” - Will Armstrong

“Keep conversations going!” - Will Armstrong

“Another thing I love is when things go wrong” “I love it, love it, love it when things go wrong” - Be gracious - Will Armstrong

“Your work is your life and your life is your work” - Elizabeth Upton

“Don’t forget your value and your worth” - Will Armstrong

“I’m invested in my clients businesses and their lives”- Will Armstrong

“There’s only so many hours in a day” - Will Armstrong

Resources/Contact Info:

Guest: Will Armstrong (Instagram, Facebook, LinkedIn)

www.armstrongpublicrelations.com

@willarmstrongpr

Host: Elizabeth Upton (Instagram, Facebook, & LinkedIn)

www.elizabethupton.com

@myobpodcast

@elizabethuptoncoaching

https://linktr.ee/MYOBsocial

Email us to be a guest on the show: [e-mail]

Discuss your business strategy 1:1 with Elizabeth: https://calendly.com/elizabethupton/strategy-call

PA/Admin Support: Yasmin Senouci (Instagram)

@yasminsenouci

Music by Adrian Vaca

@adrianvaca

www.adrianvaca.com

Duration : 56 minutes