Jaguar Finally Reveals Its Bold New Design Language During Miami Art Week Motor Torque With David Berthon podcast

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Jaguar finally reveals its bold new design language during Miami Art week

7d ago 1:01

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After creating a media storm a few weeks back by announcing a bold new
direction Jaguar this week defined its bold new design language during Miami Art
week.. Understandably, the traditionalists went into overload at the reveal of what
it called its Type 00 design language. The five-metre-long coupe in vivid pink said
to be a pure expression of Jaguar’s new creative philosophy, explained in just
two words: exuberant modernism. According to Jaguars chief creative officer
Gerry McGovern “ the Type 00 is the result of brave, unconstrained creative
thinking and unwavering determination – the foundation stone for a new family of
Jaguars that will look unlike anything you’ve seen before.” It’s certainly that, an
exceptionally brave move ending 89 years of tradition and one can understand
why the company expects to only retain around 10-15 percent of its existign
customer base. I’m David Berthon

See omnystudio.com/listener for privacy information.

… continue reading

103 episoder

#Auto #Lifestyle #Radio 2GB #Hobbies

Artwork

Jaguar finally reveals its bold new design language during Miami Art week

Motor Torque with David Berthon

20 subscribers

published 7d ago

Del

MP3•Episode hjem

Indhold leveret af Nine Radio and Radio 2GB. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Nine Radio and Radio 2GB eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

After creating a media storm a few weeks back by announcing a bold new
direction Jaguar this week defined its bold new design language during Miami Art
week.. Understandably, the traditionalists went into overload at the reveal of what
it called its Type 00 design language. The five-metre-long coupe in vivid pink said
to be a pure expression of Jaguar’s new creative philosophy, explained in just
two words: exuberant modernism. According to Jaguars chief creative officer
Gerry McGovern “ the Type 00 is the result of brave, unconstrained creative
thinking and unwavering determination – the foundation stone for a new family of
Jaguars that will look unlike anything you’ve seen before.” It’s certainly that, an
exceptionally brave move ending 89 years of tradition and one can understand
why the company expects to only retain around 10-15 percent of its existign
customer base. I’m David Berthon

See omnystudio.com/listener for privacy information.

… continue reading

103 episoder

#Auto #Lifestyle #Radio 2GB #Hobbies

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