What Does a Community-First Marketing Approach Look Like with Andi Kay

Missions to Movements

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The research is jarring. We spend upwards of five to seven hours a day on social media. But when women leave Instagram and TikTok, they generally feel worse about themselves.
Imagine a world where scrolling online leaves you invigorated, rather than caught in a comparison trap. Andi Kay's foundation is on a mission to craft just that.
Bloom Foundation is a nonprofit dedicated to helping girls build emotional resilience in a supportive community container. You scroll, but you leave feeling better.
In this episode, Andi and I unravel the complexities of social media and mental health. Plus, Andi shares how she’s structured an empowering, community-first approach on Circle, leveraging curated journal prompts, ambassadors, and journal clubs in a safe space.
Tune in for an exploration of what it means to nurture connections and equip young women with leadership and healing tools. We're inviting you to witness the transformative power of a supportive sisterhood!
Resources & Links
Learn more about Bloom Foundation on their website and on Instagram, check out their monthly giving program, and tune in to Andi’s podcast, How To Bloom.
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Kapitler

1. Empowering Young Women Through Podcasts (00:00:00)

2. Creating Community With Bloom Foundation (00:13:43)