The Impact of Monthly Giving with Caitlin Wion at Alzheimer’s San Diego and Mallory Erickson

Missions to Movements

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This week, there's another podcast I want to share with you: What the Fundraising.
Mallory Erickson is talking to Caitlin Wion, a data manager at Alzheimer's San Diego. And Caitlin is revealing ALL of her automation secrets to enhance donor engagement and make recurring giving work – with limited capacity and time.
Hear how a simple donation tracker in an email campaign led to an unexpected surge in donor sign-ups, the power of customization and segmentation, and the origins and evolution of Alzheimer's San Diego's recurring giving program.
Caitlin doesn’t hold ANYTHING back in sharing their best creative strategies for fostering a donor community (like heartfelt acknowledgment letters and special thank-you notes!), while their Visionary program celebrates major contributors annually.
This juicy episode underscores the broader impact of monthly giving on fundraising strategies, and should get your wheels turning while you plan this year’s Giving Tuesday and year-end campaigns.
P.S. I thought this was a perfect episode to share with you as my Monthly Giving Summit is coming up FAST! Join me on Sept 5-6 from 1-4 pm ET for the only free virtual event that is dedicated to helping you build, grow and sustain subscriptions for good. RSVP for FREE here.
P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!
RSVP for Atlanta on September 7th
RSVP for Sarasota on September 18th
Resources & Links
Register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!
Learn more about Alzheimer’s San Diego on their

Giving season is just around the corner and DonorPerfect has your back. Jumpstart your end-of-year content in seconds with DonorPerfect’s FREE fundraising AI bot at donorperfect.com/bot.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
The Nonprofit Podcast by Donorbox has over 100 episodes to help you take your nonprofit to the next level. Check out my appearance on Episode 130: Master Monthly Giving.
I invite you to take a look at Bloomerang, the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
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Kapitler

1. Surprising Generosity in Donor Contributions (00:00:00)

2. Building Community Through Monthly Giving (00:04:27)

3. Enhancing Donor Engagement With Monthly Giving (00:18:54)

4. Harnessing Automation for Donor Engagement (00:27:15)