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Ep19: Building a community to drive your marketing with Lisa and Louise from Share with Oscar
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What you will learn in this episode
- How to build your product around customers
- Marketing to your customer's pain points
- Taking on customer feedback and integrating it into future versions of your product
- Word of mouth marketing
- How Oscar got 67 referrals from 1 customer!
- After getting traction in one city, how to expand your marketing activity to the rest of the country
- Using different marketing tactics for a double-sided marketplace business
- How to get started when you know nothing about marketing (spoiler alert: flyers)
- Why offline marketing still works
- How offline marketing can be a good excuse to talk to customers and get valuable feedback
- How to scale your business with limited resources
- How can small businesses utilise the sharing economy
- Why it’s important to have business mentors to take your business to the next level
- Why supervillains are good at loyalty marketing ('Darth Vader is crushing it')
- Why learning on the job can be the best way to learn marketing
- Why failure is a good thing (sometimes)
- Don’t build any new features without talking to customers first
Resources mentioned
Book Recommendation
What business would you build on Mars?
This might sound like a bit of a cop-out but it would have to be like a Google Translate for like Martian communication, to communicate between the inhabitants of Mars and us new inhabitants.
Brendan: You guys are very good building apps as well.
Lisa: Yeah, exactly. We'll build that.
Get in touch with Lisa and Louise
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
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