Gå offline med appen Player FM !
Liquid Death’s Mike Cessario: Trust your taste
Manage episode 428342429 series 1425703
Can drinking water look cool? That was the driving question behind Liquid Death founder Mike Cessario’s big business idea. Since launching its first tallboy cans of water in 2019, Liquid Death has used humor, design and smirk-worthy marketing to grow into a beverage company valued at $1.4 billion. Mike talks with host Jeff Berman about how he built the irreverent brand to help him escape his professional boredom.
Read a transcript of this episode: https://mastersofscale.com
Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
528 episoder
Manage episode 428342429 series 1425703
Can drinking water look cool? That was the driving question behind Liquid Death founder Mike Cessario’s big business idea. Since launching its first tallboy cans of water in 2019, Liquid Death has used humor, design and smirk-worthy marketing to grow into a beverage company valued at $1.4 billion. Mike talks with host Jeff Berman about how he built the irreverent brand to help him escape his professional boredom.
Read a transcript of this episode: https://mastersofscale.com
Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
528 episoder
Semua episode
×Velkommen til Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.