10 Easy Steps To Optimize Your Contact Page To Book More Clients - Ep 102 Marketing Your Private Practice With Kathy C podcast

20:44

If you’ve ever felt like you’re not working with your "dream clients" and instead you have too many “drain clients” filling your calendar - this episode is a must-listen, especially for dietitians and therapists in private practice . Kathy shares a real-life story that makes it crystal clear why sometimes a Hard No is the only option, and without ever talking to the potential client too. In this case, it took just four words in an email for her to know: “Yeah, No. We will not be working together… ever.” (Yeah, No. = a very Canadian way of saying NO.) The email message crossed a line with her values and that made the response easy to do adn without fear or regret. Misaligned clients drain your energy, shake your confidence, and chip away at the business you’ve worked so hard to build. Learn why saying no to the wrong clients isn’t just okay - it’s necessary if you want to grow a thriving and profitable practice. AKA ... Your Dream Practice! This episode isn’t about being judgmental or turning away people carelessly. It’s about making space for the right clients and protecting your practice from the wrong ones. Hit play and find out how saying no can help you build the private practice you actually want - one filled with dream clients. Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/144 Be sure to book that free marketing review with Kathy if you want to identify where your messaging might be attracting those not-so-ideal clients! https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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The Book Marketing Strategy That Took Janice Dada to the Top on Amazon - Ep 143 37:30

for 10 dage siden37:30

37:30

Marketing a book and marketing a private practice are very similar in many ways! In this episode, Kathy Colaiacovo sits down with her client, Janice Dada, a registered dietitian and author of Intuitive Eating for Diabetes . They have been working together for the past year to create a marketing strategy to launch Janice’s book when it gets published on April 1st, 2025. Kathy and Janice talked about some of the marketing strategies they did over the past year to prepare for the launch day which was almost a year later. The goal was to be ready for when she could start marketing to book and it worked… the changes Janice made and the efforts she put in paid off by helping her book gain traction and make it to the top of some of Amazon’s book lists. The bonus was … that at the same time, she was also implementing similar strategies to attract new leads for her private practice. Be sure to listen in as they talk about the strategies and actions that made all of this possible. Listen in and hear about: ✔ A lesson Janice will never forget about marketing that helps get more sales ✔ Ways that Janice began to repurpose her marketing content to save time & expand her reach ✔ A surprising marketing strategy that helps turn unknown book buyers into leads Listen now to learn how a simple, strategic marketing plan helped Janice increase book sales, bring in new leads, and build a foundation for her practice. Be sure to check out the links and resources mentioned on our show notes page at http://marketingyourprivatepractice.com/143 to connect with Janice and access her Free Diabetes Guide. You can also preorder Janice’s Intuitive Eating for Diabetes book & get the special bonus she is offering here - IntuitiveEatingForDiabetes.com/bonus Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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The Power of Big Sisters & Brothers: How Mentorship Sparks Lasting Change - Ep 142 30:59

for 14 dage siden30:59

30:59

In this special episode of Marketing Your Private Practice with Kathy C , we take a break from marketing strategies to spotlight an incredible cause - Big Brothers Big Sisters. As part of the worldwide Podcasthon https://podcasthon.org/ Kathy shares her personal experience as a Big Sister and talks with Bethany Porter, the mentoring and volunteer coordinator for Big Brothers Big Sisters of Greater Halifax. Kathy opens up about what inspired her to join the program, how easy it was to get started, and the rewarding experience of mentoring a 9-year-old young girl in her community. Bethany provides some insight into the organization’s mission, the impact of mentorship, and how just a few hours a month can create lasting change in a child's life. They discuss the matching process, common misconceptions about the time and financial commitment , and a couple of success stories of matches - many of which turn into lifelong friendships. With 107 children currently on the waitlist in Halifax alone, the need for volunteers is urgent. Whether you're 19 or 90, there's a child who could benefit from your time and kindness if not here in Kathy’s city - then in your own city or town too! If you've ever considered becoming a Big Sister or Brother with this organization but felt unsure, this episode will give you the clarity and encouragement you need. Be sure to check out the links and resources mentioned on our show notes page at http://marketingyourprivatepractice.com/142 or visit halifax.bigbrothersbigsisters.ca to learn more and take the first step toward making a difference. Maybe you can’t help out as a mentor yourself, but you can support Kathy and Skyla’s fundraising for the BBBS Bowl-a-thon happening this May. Visit https://www.canadahelps.org/me/RYrdWkG to donate directly to their team - the Slay Queens Strike Again. Please visit www.podcasthon.org to discover hundreds of other associations through the voices and talents of amazing podcasters Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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5 Systems Practice Owners Need to Save Time on Marketing (All free) - Ep 141 35:07

for 17 dage siden35:07

35:07

Are you spending too much time on marketing but not seeing results? The reason many private practice owners get overwhelmed with ALL the marketing is because they lack structure doing this work which leads to wasted time, frustration, and inconsistent results. In this episode, Kathy C shares 5 must-have systems (ALL ARE FREE!) that every practice owner or service provider needs to help you get organized, work more efficiently, and see better outcomes - without spending hours every week on marketing. Kathy explains why having a clear plan is essential to avoid the overwhelm of random marketing efforts. She introduces the concept of Assembly Line Thinking, a simple way to streamline marketing tasks and improve consistency. She also breaks down how disorganization is one of the biggest time wasters and why structure can make marketing easier and more effective AND give you time back in your day! If you find yourself not getting clients from your marketing, or you are constantly searching for items you need to do your marketing and just feeling frustrated with making consistent marketing a reality … this episode will give you practical strategies to help you stay organized and save time. By making small changes to how you store, plan, and execute your marketing, you can focus more on serving clients while still growing your practice. Hit play now to learn how simple systems can help make marketing easier and more effective! Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/141 Free Marketing Review with Kathy - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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Make Every Email Count: Get More Opens, Clicks and Clients - Ep 140 32:16

for 24 dage siden32:16

32:16

Struggling with low email open rates? Wondering if your newsletters are even worth the effort? If you’re putting time into newsletters but not seeing results, this episode is a must-listen. Kathy shares why email remains one of the most powerful marketing tools for private practice owners and how small changes can lead to big improvements in engagement. She shares a surprising truth about email visibility and why even unopened emails still play a big role in the effectiveness of email marketing and booking clients. You'll also hear why staying consistent with your newsletters can help you attract and retain clients, even when your practice is full. Listen in to learn how small tweaks to your email marketing can lead to better engagement, more clicks, and ultimately, more clients. Hit play now! You can access all the resources mentioned on the shownotes page at http://marketingyourprivatepractice.com/140 Book your Free Marketing Audit or Review at https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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Why Cary’s Website Wasn’t Converting: 3 Fixes Every Practice Needs - Ep 139 40:03

for 4 weeks siden40:03

40:03

Your website should be working for you, not against you. If visitors aren’t booking consults, there’s a reason… and it’s usually messaging, SEO, or calls-to-action that aren’t doing their job. Things that are easy to fix! In this episode, I did a free marketing review with Cary Cuevas, a registered dietitian and nonprofit business owner, who was struggling to turn website visitors into clients. She built her site years ago and made a few updates, but something wasn’t clicking. During our review, I uncovered key website mistakes that were likely keeping people from taking action. These are common issues I see on private practice websites, and the good news is -- they’re all fixable! What you’ll learn in this episode: The messaging mistake that confuses visitors and stops them from booking Why using “near me” in SEO titles can hurt your rankings (and what to do instead) How weak calls-to-action cost you clients—and how to write CTAs that work One simple design fix that makes your website easier to read If your website isn’t bringing in the clients you want, you might be making the same mistakes. Listen in to learn how to fix them and start getting more bookings today! Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/139 🔗 Book your own free marketing review: https://pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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Tired of Posting Content with No Results? Easy Steps to Fix It - Ep 138 31:44

for 5 weeks siden31:44

31:44

Are you posting content regularly but still struggling to get clients? You’re not alone. Many private practice owners spend hours creating content for marketing, only to see little to no return. The problem? You're posting in the wrong places. In this episode of Marketing Your Private Practice , Kathy C breaks down why posting content only on social media will leave you burnt out and overwhelmed from marketing your practice or business. Kathy shares how a simple shift can make your marketing more effective without taking over your life. She’ll also help you identify if you already have great content that can be used to get more results from your marketing. Here’s what you’ll learn: ✔️ Why your website should be your content’s first home - and how it helps both clients and search engines find you. ✔️ Recognize if you are already posting good content to use - you may be creating great content just posting it in the wrong place. ✔️ A simple, strategic content plan that helps you get clients without spending all your time marketing. If you’ve ever felt trapped in a never-ending cycle of marketing that goes nowhere, this episode will help you refocus your marketing content strategy where it makes a difference. Hit play now to discover how to identify if you already have great content and how to better use it to get more clients! Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/138 Book your free marketing review with Kathy C here - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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The Best Content Marketing Strategy to Get Clients Without Wasting Time - Ep 137 26:58

for 6 weeks siden26:58

26:58

Does marketing your private practice or business feel like a never-ending task that drains your time and energy? If that’s you, be sure to listen to this episode of Marketing Your Private Practice and learn why more content doesn’t equal more clients and discover the best content marketing strategy to help you attract more clients and stop wasting time. In this episode, you’ll learn a smarter, simpler content marketing strategy designed specifically for busy practice owners and service providers. Discover practical steps to: Stop relying on social media for leads Use search engines to help clients find you Repurpose one core piece of content into blogs, emails, and social posts If you’ve been Googling "how to get more clients for my private practice" or "how can my marketing work better" and wondering why your growth has stalled, this episode will give you the clarity and tools you need. Listen now and learn how to grow your practice or business without spending hours on social media! (That is the opposite of this strategy - we'll get you spending less time on social and more time with clients!!) Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/137 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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What Makes an Effective Marketing Message: ONE that Gets More Clients? Ep 136 27:35

for 7 weeks siden27:35

27:35

No matter how many social media posts, emails, or networking events you attend, if people don’t clearly understand who you help, how you help them, and why it matters, they won’t take action. In this episode, we’re talking about the 2nd Pillar of Marketing a Private Practice or Service Business - Your Message . If you’ve been feeling that your marketing is a waste of time and effort, your messaging could be the problem. Be sure to hit play and listen to this week’s episode to discover ways to improve your marketing message and learn: ✔ Why your current marketing efforts may not be bringing in clients ✔ Common messaging mistakes and simple ways to refine your message ✔ The 5 key elements of strong messaging that make people take action If you’re tired of feeling like you’re shouting out to the world that you’re here and ready to help clients and getting crickets or confused faces, this episode is for you. Hit play now and learn what makes a clear, compelling message that makes your marketing work and helps you book more clients. Book your Free Marketing Review with Kathy C - https://www.pepperitmarketing.com/review Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/136 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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Marketing Success: Strong Foundations over Trending Reels - Ep 135 36:03

for 8 weeks siden36:03

36:03

Too many practitioners and service providers overlook foundational marketing strategies, focusing instead on trendy tactics like social media reels. Broken or missing foundations are the biggest reason people find themselves doing all this marketing that is going nowhere. It’s not bringing in clients, it’s bringing more frustration and burnout. When you understand how these simple foundations can be powerhouses when it comes to making your marketing work - then you understand the power they have. Listen to this episode as Kathy C shares how the 10 marketing foundations for success (Pillar One of Marketing) can shift everything. Do not miss the simple, oh-so-simple, examples of how small fixes had big results for some of her clients. You will be saying 90 more bookings in 30 days because of …what??? Yes, 90! Hit play and get ready to shift your focus to marketing that matters and gets you clients! You can access the shownotes at http://marketingyourprivatepractice.com/135 Book your free marketing review with Kathy C here - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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5 Key Strategies for Success BEFORE Launching a Group Program - Ep 134 31:32

for 9 weeks siden31:32

31:32

If you have been considering offering a course or group program to your services, and are looking at that as the best way to grow your practice, I want you to listen carefully to this episode first. Too many practice owners see group programs and online courses as the ‘magic pill’ to growing the business and making more money with the one-to-many revenue offer… but group programs and courses are not always the best path to growth. There are some strategies to consider BEFORE launching a new program or course. Listen in as Kathy shares some of the factors many practitioners and service providers forget when it comes to successfully offering and launching a group and online courses. You will learn: What the #1 consideration is to help you know you are ready to scale in this way The ONE thing people forget to plan for when adding a group program or course 5 Steps that build a strong foundation for offering an online course or group program Hit play to learn ways to avoid the frustration and financial mistakes that often come when trying to expand your services before you have the elements in place that will make your new services a success and reduce the likelihood of failure. You can access all the resources mentioned on our shownotes page at http://MarketingYourPrivatePractice.com/134 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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Optimize Your Blog Articles in 10 Easy Steps: A LIVE Review - Ep 133 44:22

for 10 weeks siden44:22

44:22

When you take the time to write an article - whether it’s for your blog or a newsletter, like any private practice owner, you want to get the most out of the time you spent creating that marketing content. In this episode, we do a LIVE Review of a Blog that Juliana Sherriff, Jewels, wrote for her Wellness Journals business. In this free Marketing Review, we address the challenges Jewels faced with blog articles and newsletters that did not seem to be doing much for her. She wanted to enhance her content to attract more readers and increase sales of her journals and how to make her articles more effective and engaging. Listen in to learn the 3 key lessons shared that will optimize her Blog and Newsletter Articles. Importance of SEO in Content Creation and what to includes that turns your content into keyword-rich articles that help search engines find and rank your articles, increasing your visibility online. Ways to Optimize Your Blog Articles including formatting tips, using images effectively, and ensuring your content is structured for easy reading. What to do Differently with Calls to Action in Blogs and Newsletters - even if the content is exactly the same. If you're looking for ideas on how to get MORE out of your blogs and newsletters this episode offers lots of actionable tips and strategies as we go through Jewels’ blog article. You will also discover one simple and surprising way formatting your newsletter can increase your open rates and have more people read that content. Access the resources from this episode, including the 10-point blog checklist on our show notes page at: http://marketingyourprivatepractice.com/133 Book your own free Marketing Review - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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3 Steps to a Marketing Message that Attracts More Dream Clients - Ep 132 34:20

for 11 weeks siden34:20

34:20

If you’ve struggled to get your message across or feel like your marketing efforts aren’t bringing new clients to your practice or business, this episode is for you! We explore 3 simple ways - yet essential strategies to help you connect with more of your dream clients with a marketing message that does its job! Effective marketing is the kind that speaks right to those ideal clients you want to work with ... people whose problems you can help solve. The best way to make this happen is by enhancing your marketing message, and today, you can learn what to include in your messages to make this happen. Whether you’re writing blog posts, creating social media content, or even networking, these steps will help you create a message that attracts the clients you truly want to work with. Tune in to learn how to make your marketing content more effective with messages that attract more of those dream clients! Check the show notes at http://marketingyourprivatepractice.com/132 for the resources and tips mentioned in this episode. If you want an audit of your marketing to get help with an issue you are experiencing, book a Free Review with Kathy C right here - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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The ONE where I Told a Client: Stop all Marketing Right Now - Ep 131 26:17

for 12 weeks siden26:17

26:17

In this episode, I share the reason why, one day, I told a client that she should “Stop All of her Marketing... right Now!” It seems dramatic, but she was at a point where she was just throwing time and literal money out the door with her marketing because it was not working at all. In fact some of it was hurting her reputation too. We fixed the problem by going back to the basics and making sure she had 4 things in place that would ensure that her time and money invested into the marketing was worth it and that the marketing would work. Actually helping bring in new clients and grow the practice. Something I am sure you also want for your business or practice too -- clients and growth. Hit play to listen to this episode and learn: The 4 Pillars of Marketing a Practice or Service Business How each Pillar relies on the others to be more effective Why sometimes you should consider Stopping ALL Marketing NOW! Once my client and I established those 4 pillars in her marketing plans, things began working - a lot more than she imagined possible. Her list began to grow, and she started seeing more consults, and they were booking more clients. This episode provides valuable insights to help streamline your marketing and let you know if you, too, need to stop your marketing right now because it is hurting more than helping. Tune in to learn how to recognize these signs and hear how that client had a banner day 2 months after those fixes were in place. You can access the shownotes at http://marketingyourprivatepractice.com/131 Book your free marketing review with Kathy C here - https://www.pepperitmarketing.com/review Episode website page - https://www.pepperitmarketing.com/podcast/why-stop-marketing Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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7 Reasons Your Marketing Plan Won’t Help Reach Your Business Goals - Ep 130 21:47

for 13 weeks siden21:47