Why Cary’s Website Wasn’t Converting: 3 Fixes Every Practice Needs - Ep 139

Marketing your Private Practice with Kathy C

Your website should be working for you, not against you. If visitors aren’t booking consults, there’s a reason… and it’s usually messaging, SEO, or calls-to-action that aren’t doing their job. Things that are easy to fix!

In this episode, I did a free marketing review with Cary Cuevas, a registered dietitian and nonprofit business owner, who was struggling to turn website visitors into clients. She built her site years ago and made a few updates, but something wasn’t clicking.

During our review, I uncovered key website mistakes that were likely keeping people from taking action. These are common issues I see on private practice websites, and the good news is -- they’re all fixable!

What you’ll learn in this episode:

• The messaging mistake that confuses visitors and stops them from booking
• Why using “near me” in SEO titles can hurt your rankings (and what to do instead)
• How weak calls-to-action cost you clients—and how to write CTAs that work
• One simple design fix that makes your website easier to read

If your website isn’t bringing in the clients you want, you might be making the same mistakes. Listen in to learn how to fix them and start getting more bookings today!

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/139

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