Ep. #88 The Work of Building a Thriving Coaching Business with Ellie Scarf

Making Sense of Work with Jean Balfour

I'd love to hear any questions or comments you have about the show. Send me a message! Jean

Episode Summary: In this episode of Making Sense of Work, Jean Balfour welcomes Ellie Scarf, founder and CEO of Lucent Global and the Impact Coach Collective. Ellie shares her journey from law to executive coaching and her insights on building a successful coaching business. They discuss the transition from corporate roles to coaching, the challenges and rewards of entrepreneurship, and practical advice for coaches pursuing ICF accreditation at all stages of their business journey.

Key Topics:

1. Ellie's Professional Journey:
   • Transition from law to human-centered roles in learning, development, and organizational transformation.
   • Founding her executive coaching business and later the Impact Coach Collective.
2. Building a Coaching Business:
   • The significance of professional credibility and leveraging existing networks.
   • Essential mindset shifts for viewing oneself as both a coach and a business owner.
   • The importance of sales and marketing in sustaining a coaching practice.
3. Differentiating Executive and Life Coaching:
   • Contextual differences between executive and life coaching.
   • Selling coaching services to organizations versus individuals.
4. Lessons Learned and Practical Advice:
   • The necessity of consistent, disciplined effort in business.
   • Overcoming negative perceptions of sales and marketing.
   • The value of clarity in coaching identity and the services offered.
5. Ellie's Impact Coach Collective Program:
   • Monthly masterclasses, coaching Q&A sessions, and deal clinics.
   • A supportive community for new and established coaches to share insights and strategies.

Connect with Ellie Here:
https://www.elliescarf.com/
https://www.linkedin.com/in/elliescarf/
Books and Resources Mentioned:
The Happiness Trap by Russ Harris
To Sell Is Human by Daniel Pink
Never Eat Alone by Keith Ferrazzi
We Should All Be Millionaires by Rachel Rodgers
100 Million Dollar Leads by Alex Hormozi

Experience an Introduction to our Coach Training Programmes with our Free Taster Course: https://courses.baileybalfour.com/course/coach-training-introduction
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Interested in training as a coach?
Browse our Level 1 ICF coach certification programme: https://baileybalfour.com/level-1/
Browse our Level 2 ICF coach certification programme: https://baileybalfour.com/level-2/
For more resources: https://baileybalfour.com/resources/
If you'd like to coaching from me: https://baileybalfour.com/coaching-services/

Kapitler

1. Transition and Growth in Business (00:00:00)

2. Building a Coaching Business (00:10:31)

3. Evolution of Building a Coaching Business (00:16:46)

4. Defining Coaching and Sales Strategy (00:23:56)

5. Sales Strategy and Networking for Coaches (00:33:18)

6. Building a Coaching Community (00:38:53)