”We Did $2.2M Last Black Friday” - How Raquel & Adam Bouris Built a $20 MILLION Ecommerce Empire & Achieved 400% YOY Growth! (Who Is Elijah)

Life, Money & Love with Dylan Mullan

In this episode I sat down with Adam & Raquel Bouris again, the brilliant minds behind Who Is Elijah, one of Australia’s most exciting fragrance brands. From building their company out of pure passion to scaling it into a global sensation, Adam and Raquel share their incredible story filled with highs, lows, and the lessons they learned along the way.

Adam and Raquel reveal the toughest choices they've faced, including cutting 30% of their revenue overnight and letting go of 23 team members in one day. They talk openly about the $80,000 mistake that nearly crippled their business and how they pushed through moments of financial chaos, leaning on each other and their unshakeable belief in their product.

In this episode:

• The $80,000 Mistake: How Adam and Raquel Bouris made a decision that nearly broke their business and what they learned from it.
• Scaling Challenges: Why they had to let go of 23 employees in a single day to save their brand.
• Risk and Reward: The story behind cutting 30% of their revenue overnight and why it was the turning point they needed.
• Creating a content machine: The 20 content pillars that have enabled them to unlocked tremendous amounts of scale and the system they use to create so much content.
• Hacking Meta Ads: Adam reveals exactly what they did and the content the used to turn Facebook Ad performance around.
• Overcoming Financial Chaos: How they managed short-term loans and survived the most financially draining year of their journey.
• Building Resilience: Why failing fast became their biggest asset and how it fueled their long-term success.
• Hiring Mistakes: The lessons learned from bringing on team members who weren’t aligned with their vision and the impact on the business.
• Mastering Prioritisation: Adam's journey to learning how to focus on the most important issues and set boundaries for deep work.
• Delegating and Empowering: How Raquel stepped back from day-to-day operations and what it did for her creativity and confidence.
• Breaking into Global Markets: The strategy behind expanding into Europe and why they decided to move their family to the UK.

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Adam: https://www.instagram.com/adambouris/?hl=en

Raquel: https://www.instagram.com/raaaquelbouris/?hl=en

WIE: https://www.instagram.com/whoiselijahparfum/?hl=en

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