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Bae Juice Founders: Selling 2.5 MILLION Units Of The VIRAL $4 Hangover Cure
Manage episode 400664498 series 3425176
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In this episode I had the pleasure of sitting with the legends behind the wildly successful Hangover cure brand Bae Juice, Tim O'Sullivan & Liam Gostencnik.
Tim and Liam stumbled upon a goldmine when they learned about the hangover-fighting properties of Korean pears while in Korea with their other co-founder, Sumin Do. They quickly realised the potential for a business and new they had to get it out to consumers.
After four years of bootstrapping the brand and selling 2.5 million units, the pair have raised $500,000 to crack the US market alongside a distribution deal in Woolworths, Dan Murphys and BWS.
Their mission of providing a natural hangover cure. Their journey is a testament to the power of innovation and perseverance in the world of entrepreneurship.
In this episode:
- How Tim learned about the powers of the Korean Pear Juice on a chance trip to Korea.
- How they negotiated an exclusive partnership with the Korea's largest pear distributor before even launching the brand.
- The simple change in messaging that turned around the brands fortunes and SKY-ROCKETED sales!
- How going door to door at local IGA Supermarkets spring-boarded their retail success (they are now in over 3500 stores across Australia!)
- Why you're probably NOT DOING ENOUGH to get your brand off the ground and the honest advice that changed everything for them.
- The hilarious content marketing strategy the boys have used to make their brand go viral on social media and how you can steal their strategy.
- How they secured investment to take the brand international.
- What it's like to see Bae Juice pop up all over NYC.
- The exact strategy they use to get FREE PR coverage from a variety of different publications across ANY industry/niche.
- Why MERCHANDISING is their biggest and MOST EFFECTIVE marketing expense!
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