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Ep 13: The Rise of Messaging Bots

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Indhold leveret af Social Media Week. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Social Media Week eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
This week’s episode of Social Media Week’s Leads2Scale podcast features Kieley Taylor, Managing Partner, Global Head of Social at GroupM, as well as Mike Blake-Crawford, Strategy Director at Social Chain. GroupM and Social Chain are in many ways very different, but in this episode, Kieley and Mike both picked up on a trend that has become too big to ignore — messaging bots. During the episode, they discussed the potential in messaging bots to reduce the cost of customer care, how messaging bot technology can create a huge opportunity for brands to develop meaningful interaction with customers, and much more. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
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48 episoder

Artwork
iconDel
 
Manage episode 223240727 series 2420333
Indhold leveret af Social Media Week. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Social Media Week eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
This week’s episode of Social Media Week’s Leads2Scale podcast features Kieley Taylor, Managing Partner, Global Head of Social at GroupM, as well as Mike Blake-Crawford, Strategy Director at Social Chain. GroupM and Social Chain are in many ways very different, but in this episode, Kieley and Mike both picked up on a trend that has become too big to ignore — messaging bots. During the episode, they discussed the potential in messaging bots to reduce the cost of customer care, how messaging bot technology can create a huge opportunity for brands to develop meaningful interaction with customers, and much more. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
  continue reading

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