S4E46 : FAN FAVORITE : Creating Passionate Superfans : Jen Kavanagh, Senior Vice President of Marketing & Media, Philadelphia Eagles

Lead With Your Brand!™

In honor of Thanksgiving and football season, we’re sharing one of our favorite past episodes. Happy Thanksgiving to you and yours!

Having never worked in sports before, Jen Kavanaugh successfully made the move from entertainment marketing and consulting to now leading marketing for one of the top professional football teams in the world. Jen is a mission-focused leader and knows how to drive fandom through passion and authenticity, in the same way that each of us can in our own career. In addition to leading the strategic and creative development of the Eagles brand, Jen is active in her community of Philadelphia and works to drive equality for women in sports.

As part of her fifteen year career in television and entertainment, Jen spent six years as Senior Vice President of Digital at Oxygen network. During her tenure with Oxygen, she drove high-profile, award-winning innovation and original streaming content that resulted in the network being recognized as a multi-platform leader within the entertainment landscape.

Guest Bio

Jen Kavanagh

Senior Vice President of Marketing & Media

Philadelphia Eagles

Jen Kavanagh is the Senior Vice President of Marketing & Media and is responsible for leading the strategic and creative development of the team's brand, original content, marketing, digital, media and experiential strategies.

Under her leadership, the Eagles have grown its programming to include multiple streaming series and podcasts as well as new, interactive strategies and experiences designed to engage the team's 9.5 million fans globally across all Eagles platforms.

Kavanagh has spent more than 15 years in media and entertainment. Prior to joining the Eagles in 2018, she founded and headed a strategic advisory firm working with Fortune 500 companies, television networks and high-growth startups.

Previously, as Principal at BRaVe Media Ventures, Kavanagh led advisory work for media and consumer brands, placing an emphasis on brand strategy, sales strategy, marketing strategy, organizational development and OTT strategy. Additionally, she was responsible for the content acquisition and development arm of the business, driving innovation around packaging for co-production partners.

Kavanagh also spent six years at NBC Universal as Senior Vice President of Digital at the company's Oxygen network. During her tenure with Oxygen, she drove high-profile, award-winning innovation and original streaming content that resulted in the network being recognized as a multi-platform leader within the entertainment landscape.

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