S4E33 : Unleashing Your Best : Wesley Smoot : Founder and Marketing Director of Unleashed LGBTQ

Lead With Your Brand!™

Some folks seem to be the ones who are always trying to do what hasn’t been done before. Trying to push the envelope, make it more interesting, create a new experience…and if you get the chance to meet Wesley Smoot, you’ll know immediately that’s who he is. However, Wesley’s success isn’t just in being a visionary, it is rooted in his core beliefs of doing the work, getting things done and finishing what you start. Growing up in rural Texas, he learned first hand the power of hard work and the relationships that can be formed through it. Wesley is the founder of Unleased LGBTQ, described as “a SXSW-inspired, technology-infused, entertainment-festival-meets-business-conference and brand-activation space to connect, educate, entertain, and inspire LGBTQ+ and allied professionals and businesses nationwide.”

After an incredible week of meeting people at the NGLCC Business Conference, Jayzen dives into the critical skill of amplifying your brand by networking with impact. For many of us, the world of business mixers, conferences and in-person events is back in full swing. However, our ability to maximize those opportunities may be a little rusty. Tune in this week for some amazing tips on how to build your exposure and make sure that your superfans are there to promote you.

Guest Bio

Wesley Smoot

Founder & Marketing Director

Unleashed LGBTQ, LLC

Wesley Smooth is creating the first-ever business conference and entertainment festival for LGBTQ+ and allied professionals, premiering in Dallas, Texas, on September 22-24, 2023. In addition to being a reporter, book author, artistic director, and entrepreneur, he is a passionate advocate for inclusive LGBTQ+ culture. Hailing from blue-collar multicultural roots in rural Central Texas, Wesley has established himself as a cross-industry connector, experiential marketing maverick, and event production professional with an unwavering commitment to impactful innovation while uplifting marginalized communities.

Noted by longtime friends as always having “swag” and a trendsetting presence, Wesley’s foundational entrepreneurship demonstrated his exceptional grasp of how to harness emerging social and visual technology platforms.

In 2012, he launched Weslo Publishing, LLC, specializing in artistic features, where Wesley soon authored, designed, produced, and published his own hit visual book. The cheekily titled ‘Weslo’s Home-O-Erotic Cookbook’ (2015) featured scantily clad men cooking delicious dishes, described with comedic flair in innuendo-infused chapters like “Afternoon Delight” and “A Sweet Finish.” The eye-grabbing cookbook generated media coverage and extensive sales, gathering crowds at book fairs across the country, and building belonging and new opportunities among the mobilized talent. These early career ventures crystallized Wesley’s entrepreneurial reputation with his visionary marketing strategies, production coordination, community leadership, and creative direction.

This September 22-24th in Dallas, Texas – with iHeartMedia, equalpride (Out, The Advocate, Advocate Channel, Pride, Plus, Out Traveler), Dallas Voice, Gilead Sciences, Freeman event production services, Cisco’s Webex mobile event app, the International Gay & Lesbian Travel Association, Dallas Public Improvement District, Visit Dallas, and North Texas’ own alternative investments lesbian powerhouse, Kelly Ann Winget – Wesley Smoot is proud to present Unleashed LGBTQ 2023: a SXSW-inspired, technology-infused, entertainment-festival-meets-business-conference and brand-activation space to connect, educate, entertain, and inspire LGBTQ+ and allied professionals and businesses nationwide.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Check out UnleashedLGBTQ.com and use the code JAYZEN23 at checkout to save 15%!