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The Power of Purpose To Drive Team Alignment
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In this episode of Impactful Teamwork, host Julia Felton explores the significance of purpose within organisations. Felton, a leadership development and team engagement specialist, emphasises the importance of a clearly articulated purpose to unify team efforts and avoid silo mentality. She references insights from her book, 'Unbridled Business,' and other industry thought leaders like Simon Sinek, to illustrate how a compelling purpose can drive motivation, ethical business practices, and ultimately, profitability. The discussion covers how a purpose-driven culture not only engages team members but also attracts customers and investors. Felton encourages listeners to reflect on their organisation's purpose and to ensure it is lived daily, citing examples from companies like Disney, Apple, and Unilever.
02:01 The Power of Purpose in Business
02:41 Generational Shifts and Purpose
03:34 Purpose Beyond Profit
07:15 Simon Sinek's Golden Circle
12:43 Examples of Compelling Company Purposes
13:32 Purpose, Mission, and Vision
14:54 The Role of Purpose in Personal and Business Success
21:36 Reflecting on Your Company's Purpose
24:06 Conclusion and Final Thoughts
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