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Launch Marketing to Start Strong
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How to Launch Your Pop-in Photography Business: Tips for Success
In this episode, we dive into effective launch marketing strategies specifically for photographers starting their 'Pop-in' sessions. We'll cover important tips on how to promote your Pop-ins without needing a pre-existing growth series, how to create compelling sample images, the essentials of social media marketing, and how to engage your initial clients to spread the word. Annie also introduces the Pop-in Marketplace, a platform designed to streamline the setup and management of your monthly Pop-ins. Whether you're just starting or looking to refine your approach, this video is packed with practical advice to help you elevate your photography business.
00:00 Introduction to Launch Marketing for Photographers
00:29 Recap of the 7 Essential Elements
02:16 Spreading the Word Effectively
02:42 Creating Sample Images and Foundation Clients
03:06 Leveraging Social Media for Model Calls
05:49 Building Relationships with Foundation Clients
09:51 Crafting the Perfect Social Media Post
14:01 Utilizing Email Marketing and Monthly Sessions
15:27 Deepening Connections with Clients
16:10 Conclusion and Additional Resources
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