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Episode 57 - Is your Bank or Credit Union on TOO Many Social Media Platforms?
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Meredith Olmstead of FI GROW Solutions and Sophie Bawany discuss evolving social media strategies for financial institutions.
Three Key Takeaways:
- Know Your Audience: Different age groups favor different platforms; younger users lean towards TikTok and Instagram, while older ones use Facebook.
- Tailor Content: Platforms require unique content to match their specific audience and algorithms.
- Invest Smartly: Achieving organic viral growth in finance is rare; budgeting for content boosts and influencer partnerships is key.
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