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Dave's Playbook for a Hot Brand with Jim Bitticks
Manage episode 417263066 series 2930439
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Joining us today is Jim Bitticks, President and COO of Dave's Hot Chicken! Have you ever wondered how Dave's became the phenomenon that it is?
On this episode, we explore the brand's formula for success, starting with their rise from a humble pop-up to a thriving franchise. Jim shares how a single review ignited their growth, highlighting the importance of a standout product. He discusses strategic celebrity endorsements, like Drake's, which boosted the brand's visibility, and much more.
Also tune in for some great insights on getting the most out of store openings.
We hope you enjoy - thanks, Jim!
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