Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Joe Pulizzi - How 99% of businesses are getting content marketing wrong
MP3•Episode hjem
Manage episode 204382806 series 2286588
Indhold leveret af Ph.Creative | Digital Marketing Agency. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Ph.Creative | Digital Marketing Agency eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Joe Pulizzi is a legend in content marketing and brand storytelling. He's the founder of Content Marketing Institute - the leading education and training organization for content marketing - and the author of five books, including his latest, Killing Marketing. Joe and I last spoke a year or so back and it was great to catch up with him again. Over the course of our conversation, we discussed how content and customer interaction is driving the growing dominance of Amazon amongst the big four online brands, how a company's brand storytelling needs to be aligned with its purpose, and how content marketing is something 99% of businesses are doing wrong. So sit back and enjoy the content marketing wisdom of Joe Pulizzi.
…
continue reading
59 episoder
MP3•Episode hjem
Manage episode 204382806 series 2286588
Indhold leveret af Ph.Creative | Digital Marketing Agency. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Ph.Creative | Digital Marketing Agency eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Joe Pulizzi is a legend in content marketing and brand storytelling. He's the founder of Content Marketing Institute - the leading education and training organization for content marketing - and the author of five books, including his latest, Killing Marketing. Joe and I last spoke a year or so back and it was great to catch up with him again. Over the course of our conversation, we discussed how content and customer interaction is driving the growing dominance of Amazon amongst the big four online brands, how a company's brand storytelling needs to be aligned with its purpose, and how content marketing is something 99% of businesses are doing wrong. So sit back and enjoy the content marketing wisdom of Joe Pulizzi.
…
continue reading
59 episoder
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