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Building a Brand in a New Market with Jason Dayton of Trail Magic
Manage episode 445139792 series 3604417
Indhold leveret af Lars Miller and David Gonzalez. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Lars Miller and David Gonzalez eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Summary
In this episode of the Free Spirits podcast, host Lars Miller and co-host David Gonzalez interview Jason Dayton, co-founder of Trail Magic, a rapidly growing THC beverage brand in Minnesota. Jason shares his journey from cider making to launching Trail Magic, highlighting the challenges and opportunities in the cannabis beverage industry. The conversation delves into the risks and rewards of entering a new market, the importance of consumer preferences, and the strategies for building a successful brand. Jason emphasizes the significance of community engagement and the future vision for Trail Magic as a leader in the cannabis beverage space.
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