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A Deep Dive into the World of Kombucha with Hannah Crum of KBI

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Manage episode 271613923 series 1318952
Indhold leveret af Food Marketing Nerds and Blue Bear Creative. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Food Marketing Nerds and Blue Bear Creative eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Today’s episode goes out to all the Kombucha nerds in the audience. This interview is a little bit of a change in pace from our usual conversations around tactics and strategies within food and beverage marketing - instead, we're diving deeper into a category that's had a major impact on the food and beverage industry.

Today, we’re chatting with Hannah Crum, founder and president of Kombucha Brewers International. Hannah, otherwise known as the "Kombucha Momma", has a profound understanding of the industry, best practices, and what it takes to be a success. As you’ll soon hear, Hannah’s demeanor is as effervescent as the Kombucha her trade association represents.

If you’ve ever considered launching a Kombucha product line or have crossover with the category in some way, then stay tuned for today’s deep dive into the rapidly evolved world fermented tea!

Hannah's Recommended Reads:

Resources:

  continue reading

66 episoder

Artwork
iconDel
 
Manage episode 271613923 series 1318952
Indhold leveret af Food Marketing Nerds and Blue Bear Creative. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Food Marketing Nerds and Blue Bear Creative eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Today’s episode goes out to all the Kombucha nerds in the audience. This interview is a little bit of a change in pace from our usual conversations around tactics and strategies within food and beverage marketing - instead, we're diving deeper into a category that's had a major impact on the food and beverage industry.

Today, we’re chatting with Hannah Crum, founder and president of Kombucha Brewers International. Hannah, otherwise known as the "Kombucha Momma", has a profound understanding of the industry, best practices, and what it takes to be a success. As you’ll soon hear, Hannah’s demeanor is as effervescent as the Kombucha her trade association represents.

If you’ve ever considered launching a Kombucha product line or have crossover with the category in some way, then stay tuned for today’s deep dive into the rapidly evolved world fermented tea!

Hannah's Recommended Reads:

Resources:

  continue reading

66 episoder

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