248. Michael Brandt, Co-Founder & CEO of Ketone-IQ

Fitt Insider

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3M ago 40:25

MP3•Episode hjem

Today, I’m joined by Michael Brandt, co-founder & CEO of Ketone-IQ.

Bottling “metabolic superfuel,” Ketone-IQ taps science-backed ingredients to enhance mental clarity, physical fitness, and recovery — without the crash of caffeine or sugar.

In this episode, we talk about scaling the brand’s next-gen energy drink.

We also cover:

• The meaning of metabolic efficiency • Balancing elite performance with mass-market appeal • Michael’s focus on single-product and ingredient mastery

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Ketone-IQ™’s Website: https://ketone.com/

Ketone-IQ™’s IG: https://www.instagram.com/ketoneiq

Michael’s IG: https://www.instagram.com/michaeldbrandt/

Ketone-IQ™ is offering listeners a discount. Use KETONE.com/FITT to save 30% off your first subscription order of Ketone-IQ™.

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:32) Michael’s background (02:40) Understanding ketones and their benefits (04:09) Launching KetoneIQ (05:13) Challenges and successes in scaling (13:21) Innovations and future products (16:43) Marketing and distribution strategies (28:42) The importance of focus and expansion strategy (37:16) Conclusion

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