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Funnels Don't Build Businesses: Here's What Does
Manage episode 418132320 series 3433304
Indhold leveret af Louis Grenier and Louis Grenier | Marketing. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Louis Grenier and Louis Grenier | Marketing eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real.
- (00:00) - Intro
- (02:19) - Facebook funnel's story
- (07:42) - The difference between a funnel business approach and a real business
- (09:20) - The importance of the backend in a business
- (15:23) - The weaknesses of the influencer model
- (20:14) - The 5 Lightbulbs Framework
- (26:56) - How to implement the framework
- (31:55) - What is a good argument to sell your product?
- (38:14) - How to spot the right claim?
- (42:59) - The claim-proof model
- (53:01) - Summary
- (55:00) - Billy's top 3 resources
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