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How To Maximize The Selling Price of Your Business [Ep .53]
Manage episode 450828417 series 3523921
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In today’s episode, Laura and Julia get into the fine details of selling your business — and getting your money’s worth. Our hosts explore how online marketing, scalable marketing and clear financial metrics can find your perfect buyer, and get into surprising benefits of… firing yourself! When selling your business, it's important to get back all that you put in, so take a listen, and learn exactly what it takes to make your dream sale!
Takeaways:
1 - Providing proof of brand and organization success through mediums like case studies, success stories and testimonials, can aid not with your reputation with buyers, but with customers as well — which can then be observed by buyers!
2 - Improving, upgrading, enhancing and polishing your online presence, to show off your strengths, reach, professionalism and loyal and engaged customer base, is an effective way to draw in buyers, and advance the buying process.
3 - Organizations with the ability to grow on their own merit, through streamlined or even automated systems for customer acquisition, are far more valuable than organizations that need outside help or assistance to grow.
4 - Utilizing and advertising scalable marketing systems in your current business reassures buyers that yours is an organization that is flexible and can remain successful throughout the transition and future shifts.
5 - Step-by-step, detailed metrics for each step of your business process, which can be directly and clearly attributed to specific business and marketing decisions, will inspire trust and confidence in potential buyers.
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Chapters:
00:00 - Introduction: The basics of selling your business… and firing yourself!
10:55 - Suggestion #1: Highlighting your brands strengths
11:57 - Suggestion #2: Improve online visibility
13:45 - Suggestion #3: Streamline your customer acquisition process.
15:08 - Suggestion #4: Develop scalable marketing systems
16:39 - Suggestion #5: Showcase financial metrics
20:53 - Conclusion
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