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How to Assess the Value of a Target Acquisition [Ep. 54]
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In today’s episode, Laura and Julia continue to dive into mergers and acquisitions — when you should, and when you definitely shouldn't. Our hosts discuss the red flags of a risky business, like shaky brand recognition, and strict adherence to tradition, and the green flags of a business ripe for the picking, such as a diverse consumer base, good staff retention strategy, and positive growth scalability. Expanding your entrepreneurship with a new acquisition can be both unpredictable and exciting — listen in today to make sure you can turn your gamble into gold!
Takeaways:
1 - Seeing and analyzing pre-existing and step-by-step marketing information, such as spending habits and clients, and making data-informed decisions, is essential to gaining a full understanding of a business
2 - Evaluating market presence and analyzing an organization's reputation can give you a better idea of how to handle customer acquisition, scalability, selling and future client relations.
3 - Ensuring a business has the tools needed for future growth, such as automated systems, realistic growth expectations, and careful understanding of production or service, is essential for those looking to expand an acquisition.
4 - Noting particular elements of current customers, such as the diversity of customer bases, retention strategies, and any overreliance on specific large clients, can tell you about an organization's potential future.
5 - A business which is comfortable with adaptation and breaking with tradition, as well as trends and new technologies, is better equipped for potential future growth.
Today’s Resource Recommendations:
02:48 - Episode 3, taking a comprehensive look at mergers and acquisitions. (https://youtu.be/HsuDK4uAxNA)
03:08 - American Psycho, the book and movie, discusses mergers and acquisitions… or something much more sinister?!
06:30 - Episode 53, focused on strategies and tips for selling your business.
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Chapters:
00:00 - Introduction
04:35 - Suggestion #1: Analyze existing marketing channels
09:36 - Suggestion #2: Evaluate brand recognition
11:55 - Suggestion #3: Check for growth scalability
17:09 - Suggestion #4: Examine the customer base and retention strategy
20:49 - Suggestion #5: Assess marketing innovation
24:27 - Conclusion
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