Outpriced? Not on Amazon: How AI Dynamic Pricing Gives You the Edge

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

#Entrepreneur #Marketing #Steve Hutt #Ecommerce #Shopify #Shopify Plus #Entrepreneurship #E-Commerce #Tech #Shopify Apps #Ecommerce Business #Online Business #Online Store #Industries #Business #Steve Hutt | Shopify Expert | eCommerce Expert #Shopify Experts #Shopify Partners #Ecommerce Expert

44:18

AI and Generative AI are transforming cybersecurity by enhancing threat detection and response. These technologies offer unmatched accuracy and efficiency, making them crucial for protecting sensitive data. As cyber threats evolve, integrating AI into security strategies is essential. This week, Dave, Esmee and Rob talk to Corence Klop, CISO at the Rabobank, about the expanding role of AI and Generative AI in cybersecurity, and how to begin integrating these technologies into your organization. TLDR 04:45 Rob is confused about wrong AI information for a hotel booking 08:20 Conversation with Corence 33:40 How can you identify the state of flow for your end-user in agile practices? 40:50 Going to the swimming pool and disco with your daughter Guest Corence Klop: https://www.linkedin.com/in/corenceklop/ Hosts Dave Chapman: https://www.linkedin.com/in/chapmandr/ Esmee van de Giessen: https://www.linkedin.com/in/esmeevandegiessen/ Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/ Production Marcel van der Burg: https://www.linkedin.com/in/marcel-vd-burg/ Dave Chapman: https://www.linkedin.com/in/chapmandr/ Sound Ben Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/ Louis Corbett: https://www.linkedin.com/in/louis-corbett-087250264/ ' Cloud Realities' is an original podcast from Capgemini…

for ca. et år siden 36:30

MP3•Episode hjem

Welcome to eCommerce Fastlane. Today my guest is Chad Rubin, Founder and CEO of Profasee.

In this episode, we dive deep into the evolving world of Amazon pricing strategy and the powerful role of AI-driven dynamic pricing. Chad has spent nearly 20 years in eCommerce, building and selling multiple businesses, including Skubana and Prosper Show. Now, with Profasee, he’s pioneering a way for brands to maximize profitability on Amazon through AI-powered pricing automation.

Here’s what we cover in today’s conversation:

Why Amazon pricing is broken – Most brands are making inefficient pricing decisions that leave money on the table.
The power of AI-driven dynamic pricing – How Profasee leverages machine learning to optimize prices in real time.
The connection between pricing, search ranking, and profitability – How Amazon’s algorithm reacts to price changes and how to use that to your advantage.
Aligning price and ad spend – The “holy grail” of maximizing Amazon profitability through a combined pricing and ad strategy.
Accretive insights from real-world brands – Case studies of how Profasee clients have unlocked seven-figure profit gains through optimized pricing.

Whether you're an established Amazon seller or just looking for ways to increase profitability, this episode is packed with insights to give you a competitive edge.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

394 episoder

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

Outpriced? Not on Amazon: How AI Dynamic Pricing Gives You the Edge

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

42 subscribers

published for ca. et år siden

Del

MP3•Episode hjem

Welcome to eCommerce Fastlane. Today my guest is Chad Rubin, Founder and CEO of Profasee.

Here’s what we cover in today’s conversation:

Why Amazon pricing is broken – Most brands are making inefficient pricing decisions that leave money on the table.
The power of AI-driven dynamic pricing – How Profasee leverages machine learning to optimize prices in real time.
The connection between pricing, search ranking, and profitability – How Amazon’s algorithm reacts to price changes and how to use that to your advantage.
Aligning price and ad spend – The “holy grail” of maximizing Amazon profitability through a combined pricing and ad strategy.
Accretive insights from real-world brands – Case studies of how Profasee clients have unlocked seven-figure profit gains through optimized pricing.

Whether you're an established Amazon seller or just looking for ways to increase profitability, this episode is packed with insights to give you a competitive edge.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

394 episoder

Alle episoder

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
From Confusion To Clarity: How Ecommerce Brands Can Trust Their Data 49:31

for 5 dage siden49:31

49:31

Are conflicting data points between Shopify and Google Analytics 4 (GA4) undermining your marketing decisions? You’re not alone—and it’s likely costing your business more than you realize. Many Shopify brands struggle to establish a reliable source of truth for their marketing performance, leading to wasted ad spend, inaccurate reporting, and missed growth opportunities. In this episode, we sit down with Josh Lauer, a marketing intelligence expert specializing in Google Analytics, data warehousing, and empowering ecommerce brands with clarity and confidence in their data. Josh shares how to bridge the gap between platform analytics (like Shopify) and marketing analytics (like GA4) to create a unified, trustworthy view of performance. With firsthand insights into the frustrations caused by data discrepancies and the transition from Universal Analytics to GA4, Josh outlines actionable strategies to help you implement robust data solutions that drive smarter decisions and scalable growth. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog .…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Your Shipping Costs Are Eating Your Margins! Learn How To Cut Your FedEx & UPS Expenses 28:23

for 13 dage siden28:23

28:23

You’re not alone. Many e-commerce brands are feeling the "margin crunch" as shipping costs skyrocket. Carrier rate hikes, hidden surcharges, and complex contracts can feel like unavoidable profit killers, making it harder to stay competitive and profitable. Today, we’re talking with Michael Moriarty, a strategic partner at Schooley Mitchell, an independent cost reduction consulting firm that has saved businesses over $1 billion. They specialize in uncovering savings in complex expense categories, with a strong focus on helping e-commerce brands slash their shipping costs. Michael and the Schooley Mitchell team deeply understand the intricacies of carrier contracts (FedEx, UPS, etc.) and work solely on behalf of their clients – not the carriers – to find savings and optimize shipping spend. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog .…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Scaling Beyond Ads: How Everflow's Partner Marketing Platform Boosts Affiliate Revenue for Shopify Merchants 45:35

for 24 dage siden45:35

45:35

Struggling to Find Marketing Channels That Deliver? Drowning in Rising Ad Costs? There's a Better Way. You're not alone. Many e-commerce brands are feeling the squeeze of rising ad costs and cutthroat competition. Finding profitable ways to reach new customers is getting tougher. Today, we're talking with Michael Cole, the Senior Vice President of Marketing for Everflow , a company behind a powerful partner marketing platform that empowers brands to track and scale their affiliate programs effectively. Michael brings a wealth of experience to the table, particularly from his early involvement with Shopify and BigCommerce. He deeply understands what makes these programs tick and how to leverage them for maximum impact. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog .…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
The Best Way To Run Facebook And Google Ads In 2025 44:21

for 5 weeks siden44:21

44:21

Are your Facebook and Google ad costs skyrocketing? Feeling like you’re throwing money into a black box with minimal returns? You’re not alone. Today, we’re diving into the trenches of paid advertising with Sam Piliero, the Founder and CEO of The Moonlighters a specialized media buying agency laser-focused on helping Shopify brands conquer Facebook and Google Ads. Sam brings incredible experience to the table, having worked with Gary Vaynerchuk at VaynerMedia and Director of Marketing at BarkBox. With over a decade of experience helping DTC brands grow and scale, Sam’s here to unpack the challenges of today’s ad landscape and share actionable strategies for success. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog .…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Gamify Your Emails: How Stripo’s Interactive Marketing Boosts Conversions By 220% 30:35

for 6 weeks siden30:35

30:35

Are your email marketing efforts falling flat? Struggling to create engaging campaigns that actually convert? What if there was a way to make your emails stand out—without spending hours coding or designing? In this episode of eCommerce Fastlane, we welcome Dmytro Kudrenko, the founder and CEO of Stripo , an innovative email design platform helping brands create high-performing emails with ease. Dmytro has revolutionized email marketing by eliminating technical roadblocks, allowing marketers to design interactive and gamified emails without touching a single line of code. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog .…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
PR Secrets: How To Land Major Media Coverage Without An Agency 29:39

for 7 weeks siden29:39

29:39

Are you a Shopify store owner struggling to get noticed in a crowded marketplace? Tired of throwing money at ads with unpredictable results? Have you ever wondered how to get featured in top-tier publications like The New York Times or Vogue without breaking the bank on a costly PR agency? In this episode of eCommerce Fastlane, we welcome Gloria Chou , an award-winning PR strategist and former US diplomat, to unveil her proven framework for landing media coverage and building brand credibility. Gloria shares her expertise in helping entrepreneurs get featured in top-tier publications without the traditional expense of PR agencies. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog .…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Marketing Agency Selection: A Data-Driven Approach For eCommerce Brands 29:09

for 7 weeks siden29:09

29:09

Are you a Shopify store owner struggling to find the right marketing agency? Have you been burned by agencies that overpromise and underdeliver? Are you lost in a sea of marketing options, unsure where to turn for expert guidance? In this episode of eCommerce Fastlane, we welcome Behdad Jamshidi (aka “Bee”), founder of CJAM Marketing , to shed light on a critical (and often frustrating) aspect of growing an online business: finding the right marketing partner. Bee, a seasoned marketing connector, shares his unique approach to matching merchants with agencies that truly align with their needs and goals. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog .…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Klaviyo’s Game-Changing B2C CRM: Transforming Customer Relationships With Jake Cohen 37:17

for 8 weeks siden37:17

37:17

Are you tired of juggling disconnected tools and struggling to gain a complete view of your B2C customers? Do you want to power a new era of growth with smarter customer relationships? In this episode of eCommerce Fastlane, we welcome back Jake Cohen, VP at Klaviyo , to unveil their latest innovation: Klaviyo B2C CRM, the only customer relationship management platform built specifically for consumer brands. Discover how this all-in-one platform unifies marketing, service, and analytics to empower businesses to build more loyal customer relationships, increase engagement, and drive revenue. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog .…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Stop Losing Anonymous Traffic: AI Retargeting For Shopify Stores 43:29

for 8 weeks siden43:29

43:29

Are anonymous website visitors slipping through your fingers, taking potential revenue with them? Most Shopify stores convert only a small fraction of their traffic, leaving a significant amount of opportunity untapped. In this episode of eCommerce Fastlane, we speak with Francesco Gatti, Co-founder and CEO of OpenSend , about a platform that helps Shopify merchants solve this costly problem. Discover how OpenSend identifies a portion of your unknown website visitors and turns them into actionable leads, potentially recovering lost sales and deepening customer relationships. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
AI-Powered Customer Service: How Gladly Helps Brands Like Rothy's Deliver Empathy At Scale 36:20

for 9 weeks siden36:20

36:20

Welcome to eCommerce Fastlane . Today, my guest is Austin Reece, Head of Product Marketing and Revenue Enablement at Gladly . In this episode, we dive deep into how AI-powered customer service is transforming the way brands engage with their customers—before, during, and after a sale. Brands like Nordstrom, Warby Parker, Crate & Barrel, and Rothy’s are using Gladly’s AI-driven customer experience platform to provide faster, more personalized support while improving retention and driving revenue. If you’ve ever felt that traditional customer service ticketing systems were holding your brand back, this episode is for you. Here’s what we cover in today’s conversation: The AI-Powered Shift in Customer Service – How brands are moving away from outdated ticket-based systems and embracing a people-first approach. True Omnichannel Support – Why unifying voice, chat, SMS, email, and social in one platform is a game-changer for eCommerce brands. AI as an Efficiency Booster, Not a Replacement – How AI empowers agents instead of replacing them, handling routine inquiries so humans can focus on high-value conversations. Customer Service as a Revenue Driver – How leading brands are turning support interactions into sales and retention opportunities with AI-assisted upselling. Why CSAT Scores Matter – How brands using Gladly achieve 98% customer satisfaction by personalizing every interaction. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Helping Brands Drive Profitable Growth With AI Segmentation 27:48

for 9 weeks siden27:48

27:48

Welcome to eCommerce Fastlane . Today, my guest is Aaron Schwartz, Co-Founder and CEO of Orita . In this episode, we dive into the evolving world of email deliverability and how AI-powered machine learning is transforming how brands connect with their customers. Aaron has been a key player in eCommerce for years, co-founding and leading brands like Passport Shipping and Loop Returns. Now, with Orita, he’s solving a massive problem—helping brands maximize email engagement, increase revenue, and improve inbox placement. Here’s what we cover in today’s conversation: The email deliverability crisis – Why many brands unknowingly hurt their own email performance and how to fix it. AI-powered audience optimization – How Orita’s custom machine learning models predict which subscribers are ready to buy—and which ones should be left out. Why traditional segmentation isn’t enough – The hidden gaps in rule-based segmentation that AI can fill to unlock incremental revenue. The impact of email deliverability on revenue – How poor inbox placement affects your bottom line and what brands can do about it. How agencies can leverage AI-driven segmentation – Why top Klaviyo agencies are using Orita to supercharge client results. If you’re an eCommerce founder, marketer, or agency partner looking to maximize revenue from your existing list while avoiding Gmail’s spam filters, this episode is packed with insights you won’t want to miss. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Outpriced? Not on Amazon: How AI Dynamic Pricing Gives You the Edge 36:30

for 10 weeks siden36:30

36:30

Welcome to eCommerce Fastlane . Today my guest is Chad Rubin, Founder and CEO of Profasee . In this episode, we dive deep into the evolving world of Amazon pricing strategy and the powerful role of AI-driven dynamic pricing . Chad has spent nearly 20 years in eCommerce, building and selling multiple businesses, including Skubana and Prosper Show. Now, with Profasee, he’s pioneering a way for brands to maximize profitability on Amazon through AI-powered pricing automation. Here’s what we cover in today’s conversation: Why Amazon pricing is broken – Most brands are making inefficient pricing decisions that leave money on the table. The power of AI-driven dynamic pricing – How Profasee leverages machine learning to optimize prices in real time. The connection between pricing, search ranking, and profitability – How Amazon’s algorithm reacts to price changes and how to use that to your advantage. Aligning price and ad spend – The “holy grail” of maximizing Amazon profitability through a combined pricing and ad strategy. Accretive insights from real-world brands – Case studies of how Profasee clients have unlocked seven-figure profit gains through optimized pricing. Whether you're an established Amazon seller or just looking for ways to increase profitability, this episode is packed with insights to give you a competitive edge. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Insights From the CEO of Society Brands, A Leading Tech-Enabled Consumer Products Company 27:44

for 11 weeks siden27:44

27:44

Welcome to eCommerce Fastlane . Today my guest is Michael Sirpilla is the CEO and Co-Founder of Society Brands . In this episode, Michael dives into the unique strategies Society Brands employs to help eCommerce businesses scale and thrive. Over the last few years, Society Brands has acquired 12 companies and achieved over $100M in annual revenue, with the majority coming from Shopify-powered, direct-to-consumer (DTC) brands. Society Brands’ innovative “Built for Founders by Founders” approach offers entrepreneurs not just a financial exit but an opportunity for ongoing collaboration, shared resources, and even a second exit. Here’s what we cover in today’s conversation: The benefits of aligning operations, technology, and marketing for sustainable growth The importance of building direct-to-consumer brands vs. relying solely on marketplaces like Amazon Society Brands’ focus on health, wellness, and personal care brands The concept of “accretive dilution” and how it creates wealth for founders post-acquisition Leveraging proprietary technology and data insights for scaling businesses Whether you’re a founder considering selling your business or looking for insights on scaling your eCommerce brand, this episode is packed with actionable advice and inspiration. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Delivering Better Customer Experiences Through Integrated Supply Chain 45:43

for 12 weeks siden45:43

45:43

Welcome to eCommerce Fastlane . Today my guest is Sean Henry, Co-Founder and CEO of Stord . In this episode, Sean shares how Stord is transforming the logistics and fulfillment landscape for Shopify-powered brands. He dives into the challenges brands face in managing post-purchase experiences and how Stord’s innovative platform eliminates the inefficiencies of fragmented systems. Sean explores the big opportunities for e-commerce brands, including: Leveraging scalable logistics solutions to reduce costs and improve delivery times. Providing a seamless post-purchase experience to increase customer loyalty and lifetime value. Using data-driven insights to enhance inventory planning, demand forecasting, and operational efficiency. During our discussion, we explore: The pitfalls of traditional fulfillment and last-mile delivery. How Stord combines software, data, and scale to offer Amazon-like experiences to all brands. The role of predictive analytics in optimizing inventory and shipping decisions. Strategies for turning logistics from a cost center into a profit center. Practical solutions for returns management, international shipping, and handling seasonal demand. Whether you’re a startup founder or a seasoned marketer, this episode offers actionable strategies to maximize your advertising efficiency, boost revenue, and drive customer loyalty. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Breaking Free From The Black Box: Transparent Ad Automation For Ecommerce 42:33

for 13 weeks siden42:33

42:33

Welcome to eCommerce Fastlane . Today my guests are Mitsunaga Kikuchi, Founder and CEO of Shirofune , and Rocco Baldassarre, VP of Account Strategy. In this episode, Mitsunaga and Rocco discuss how Shirofune blends human intelligence and automation to optimize digital advertising like never before. We dive into topics like: Simplifying Campaign Management: Automating budgeting, bidding, and performance analysis to save hours of manual work. Overcoming Data Overload: Managing omnichannel campaigns across platforms like Google, Meta, TikTok, and Amazon. Targeting New Customers Effectively: Leveraging lifetime ROAS (Return on Ad Spend) and LTV (Lifetime Value) metrics for long-term success. Demystifying the “Black Box” of Algorithms: Offering transparent, actionable insights compared to traditional AI-powered tools. Integrating with Shopify and Attribution Tools: Enhancing ad performance by combining Shirofune with platforms like Triple Whale and NorthBeam. Whether you’re a startup founder or a seasoned marketer, this episode offers actionable strategies to maximize your advertising efficiency, boost revenue, and drive customer loyalty. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Scaling Video Content At Speed: Inside Airpost.ai’s AI-Powered Platform 24:44

for 14 weeks siden24:44

24:44

Welcome to eCommerce Fastlane . Today my guest is John Gargiulo the Co-Founder and CEO of AirPost . In this episode, we explore Airpost’s revolutionary approach to video content creation for Shopify brands. Our conversation delves into: AI-powered video content generation at scale Streamlined social media ad production Professional studio integration with technology Affordable content creation for growing brands Performance-driven creative frameworks Whether you’re a solopreneur, marketing leader, or ecommerce brand, this episode provides actionable insights to enhance your video content strategy and social media advertising effectiveness. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Unboxing Success: How Custom Packaging Drives Customer Loyalty 27:17

for 16 weeks siden27:17

27:17

Welcome to eCommerce Fastlane . Today my guest is Philip Akhzar, the visionary founder and CEO of Arka . In this episode, Philip Akhzar, founder of Arka, reveals how his company is revolutionizing ecommerce packaging through AI-powered optimization and sustainable solutions. From transforming post-purchase experiences to implementing cutting-edge warehouse automation, this conversation unpacks the future of ecommerce packaging. Episode Highlights Strategic Innovation Arka connects directly with warehouse management systems to automate packaging replenishment and optimize box sizes, potentially saving merchants up to 30% on shipping and packaging costs. Sustainability Meets Efficiency Philip breaks down the misconceptions around sustainable packaging, explaining why post-consumer recycled materials often present the most practical and environmentally responsible choice. Real-World Impact Through a compelling case study involving Hallmark, Philip demonstrates how simple packaging size adjustments led to $300,000 weekly cost savings at just one fulfillment location. Key Discussion Points • How AI-powered forecasting eliminates manual warehouse inventory management • The critical connection between packaging choices and shipping costs • Why package size optimization matters for both sustainability and profitability • The role of universal APIs in seamless warehouse integration • Building trust-based relationships in the logistics ecosystem This episode offers valuable insights for ecommerce brands looking to optimize their packaging strategy while maintaining brand integrity and reducing environmental impact. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Simplifying Multi-Channel Commerce: How Pipe17 is Revolutionizing Order Operations 46:17

for 18 weeks siden46:17

46:17

Welcome to eCommerce Fastlane . Today, my guest is Mo Afshar, the Founder and CEO of Pipe17 . In this episode, we uncover Pipe17’s innovative approach to solving operational complexities for scaling Shopify brands. Our conversation explores: Evolution from basic Shopify operations to unified commerce Strategic implementation of ERP and multi-channel integration AI-powered operational optimization Enterprise-grade solutions for scaling brands Real-world success stories from leading DTC brands Whether you’re a founder, operations leader, or ecommerce expert, this episode offers valuable insights to help optimize your operational infrastructure and boost efficiency for your Shopify store. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
AI-Powered SMS Marketing: How Postscript Is Revolutionizing Customer Engagement 45:14

for 18 weeks siden45:14

45:14

Welcome to eCommerce Fastlane . Today, my guest is Mike Manheimer, the Chief Customer Officer of Postscript . In this episode, Mike reveals PostScript’s innovative approach to SMS marketing, highlighting their AI Infinity Testing technology and strategic solutions for Shopify merchants. In our conversation we explore: Evolution from basic SMS blasts to sophisticated AI-powered campaigns Strategic implementation of compliant SMS opt-in processes Integration capabilities with Shopify and other technology partners PostScript Plus managed services for scaling brands Real-world success stories from leading DTC brands Whether you’re a founder, marketer, or ecommerce expert, this episode offers valuable insights to help optimize your SMS marketing strategy and boost revenue for your Shopify store. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
E-commerce Innovation: How Sticker Mule Disrupted Custom Printing 31:39

for 20 weeks siden31:39

31:39

Welcome to eCommerce Fastlane . Today, my guest is Anthony Constantino, the Founder and CEO of Sticker Mule . In this episode, Anthony shares his journey of transforming a simple idea into one of the world's most popular custom printing companies. In our conversation, we explore: Building an internet manufacturing company from scratch Leveraging technology to optimize production and delivery Expanding product lines strategically Creating innovative solutions like Sticker Mule Stores Developing unique products like Mule Sauce Whether you're a founder, creator, or marketing expert, this episode offers valuable insights into scaling a manufacturing business while maintaining quality and innovation. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Scaling, Selling, And Supporting Other Founders: How Two DTC Entrepreneurs Are Reshaping Entrepreneurial Networks 37:27

for 20 weeks siden37:27

37:27

Welcome to eCommerce Fastlane . Today, my guests are Aaron Spivak, former Co-Founder of Hush Blankets, and Chris Meade, Co-Founder of Crossnet . In this episode, these successful entrepreneurs share their journeys and insights on: Building Category-Defining Brands Scaling Through Retail Partnerships Creating Authentic Founder Communities Aaron and Chris discuss their experiences scaling DTC brands to 8-figure exits, navigating retail partnerships, and why they created a community to support high-growth founders. Throughout our conversation, we explore: Identifying and capitalizing on market opportunities Transitioning from DTC to omnichannel distribution Building authentic founder communities Navigating acquisitions and scaling challenges Creating meaningful founder relationships Whether you’re a founder, entrepreneur, or marketing expert, this episode offers valuable insights to help you build authentic connections and scale your Shopify-powered brand. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Simplifying Complex Sales: How Big Sur AI's Sales Agent Makes Product Discovery Effortless 46:04

for 21 weeks siden46:04

46:04

Welcome to eCommerce Fastlane . Today, my guests are Vinod Kumar Ramachandran and Arnaud Weber, Co-Founders of Big Sur AI . In this episode, Vinod and Arnaud share their innovative approach to solving one of ecommerce's biggest challenges - converting more site visitors into customers while reducing dependency on paid advertising. The Challenge of the "Google Tax" The founders address how businesses, especially SMBs, struggle with: Rising customer acquisition costs Unsustainable ad spending Low conversion rates averaging 2% Constant competition with larger brands Throughout our conversation, we explore: How AI can level the playing field for businesses of all sizes Creating personalized shopping experiences that rival in-store interactions Transforming product discovery and purchase decisions Generating actionable insights from customer interactions Whether you're a founder, entrepreneur, or marketing expert, this episode offers valuable insights to help you improve conversions and reduce ad spending for your Shopify-powered brand. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Revolutionizing Social Commerce: How LoudCrowd Is Transforming Influencer Partnerships 39:17

for 21 weeks siden39:17

39:17

Welcome to eCommerce Fastlane . Today, my guest is Gary Garofalo, the CEO & Founder of LoudCrowd . In this episode, Gary shares his innovative approach to creator commerce and how brands can leverage personalized storefronts to drive revenue through authentic influencer partnerships. We explore the three key challenges that brands face with traditional influencer marketing: Limited conversion rates Data ownership concerns Complex integration requirements Gary introduces LoudCrowd’s creator storefront solution, seamlessly connecting social media influence with e-commerce conversions while maintaining brand control and improving user experience. Throughout our conversation, we explore: Building and managing creator storefronts on Shopify Maximizing conversion rates through personalized shopping experiences Protecting customer data while empowering creators Leveraging SEO benefits from creator partnerships Preparing for Q4 and holiday season success Whether you’re a DTC brand owner or marketing expert, this episode offers valuable insights to help you transform your influencer marketing strategy and boost your Shopify store’s performance. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Beyond The Platform: Dylan Lam’s Strategies For Leveraging External Momentum On Amazon 38:49

for 22 weeks siden38:49

38:49

Welcome to eCommerce Fastlane . Today, my guest is Dylan Lam, the Founder of Omirank . In this episode, Dylan shares his expertise on the “art of unconventional launch” and reveals his unique approach to Amazon selling that turns traditional ecommerce wisdom on its head. The Challenge with Traditional Amazon Selling Dylan addresses the common pitfall of relying solely on tools like Helium 10 and Jungle Scout , revealing why 70% of sellers fail without proper validation. He introduces a comprehensive 4-step validation process essential for successful product launches. Throughout our conversation, we explore: The four crucial steps of product validation Building brand presence outside Amazon Leveraging external momentum for platform dominance Strategic use of Kickstarter for community building Managing rising PPC costs effectively Capitalizing on TikTok Shop opportunities Whether you’re an Amazon seller, Shopify merchant, or multichannel retailer, this episode offers valuable insights to help you validate, launch, and scale your products successfully. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Safeguarding Your Brand: Strategies To Combat Online Counterfeiting 50:13

for 22 weeks siden50:13

50:13

Welcome to eCommerce Fastlane . Today, my guest is Stanley Ference is the Founding Principal Attorney at Ference and Associates . In this episode, Stanley shares his expertise on protecting your brand from counterfeiters and intellectual property theft, addressing three critical areas: Patents and Trademarks Online Marketplace Protection Social Media Enforcement Stanley shares strategies for safeguarding intellectual property rights, combating counterfeits, and maintaining brand integrity in the digital marketplace. He introduces effective legal approaches for both startups and established brands facing counterfeiting challenges. Throughout our conversation, we explore: Understanding different types of intellectual property protection Combating counterfeits on online marketplaces Addressing social media counterfeiting challenges Implementing effective enforcement strategies Managing international intellectual property rights Leveraging legal tools for brand protection Whether you're a startup founder or an established brand owner, this episode offers crucial insights to help protect your intellectual property and maintain your brand's integrity in the digital marketplace. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Navigating The Future Of UGC And Influencer Marketing 57:33

for 23 weeks siden57:33

57:33

Welcome to eCommerce Fastlane . Today, my guest is Danil Saliukov the Co-Founder and CEO Of Insense . In this episode, Danil shares his expertise on navigating the evolving landscape of digital advertising and creator commerce, particularly focusing on: Privacy Changes Creator Economy TikTok Shop Danil shares strategies for adapting to iOS privacy updates, leveraging user-generated content, and maximizing opportunities in the creator economy. He introduces various creator compensation models and explains how brands can effectively partner with creators in today's digital landscape. Throughout our conversation, we explore: Adapting to iOS privacy changes in digital advertising Understanding the evolution of creator commerce Maximizing TikTok Shop opportunities Managing creator content rights Implementing hybrid compensation models Whether you're a founder, entrepreneur, or marketing expert, this episode offers valuable insights to help you improve your content strategy and enhance customer acquisition for your Shopify-powered brand. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Authentic Connections: How Nift Is Changing The DTC Landscape 29:56

for 23 weeks siden29:56

29:56

Welcome to eCommerce Fastlane . Today, my guest is Elery Pfeffer, the CEO and Founder of Nift . In this episode, Elery shares innovative strategies for customer acquisition and retention through strategic gifting, addressing the challenges of rising customer acquisition costs and platform dependence. Key Discussion Points: Breaking free from traditional advertising models Implementing cost-effective customer acquisition strategies Leveraging first-party data for better customer engagement Building sustainable marketing channels beyond Meta and Google Maintaining consistent ROAS during peak seasons Whether you’re a Shopify merchant spending $1M+ annually on advertising or looking to diversify your marketing channels, this episode offers valuable insights to enhance your customer acquisition strategy. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
From Concept To Customer: Printful's Blueprint For POD Excellence 53:41

for 24 weeks siden53:41

53:41

Welcome to eCommerce Fastlane . Today, my guest is Valts Feldbergs, Senior Partnerships Lead at Printful . In this episode, Valt shares insights on building a successful print-on-demand business and how Printful has become a global leader in the industry. The company serves over 400,000 active customers and fulfills more than 1 million products monthly. Key Discussion Points: The evolution of Printful from Startup Vitamins to a global print-on-demand leader Strategies for launching and scaling a print-on-demand business Integration capabilities with Shopify and 20+ other platforms Sustainability initiatives and eco-friendly product options Post-purchase experience and customer support solutions Whether you're a creator looking to launch a merch store or an established brand wanting to expand your product catalog, this episode offers valuable insights for leveraging print-on-demand to grow your Shopify-powered business. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Mastering Global Address Verification: Loqate's AI Technology Is Transforming eCommerce Delivery 43:23

for 24 weeks siden43:23

43:23

Welcome to eCommerce Fastlane . Today, my guest is Alex Bryan, the Customer Success Manager at Loqate . In this episode, Alex shares his expertise on tackling three critical challenges in ecommerce: Accurate Address Verification International Market Expansion Customer Experience Enhancement Alex reveals strategies for improving delivery accuracy, reducing fraud, and enhancing the customer checkout experience. He introduces Loqate's advanced address verification technology, which goes beyond standard Google autocomplete functionality to provide more accurate and comprehensive address data. Throughout our conversation, we explore: Evolution of address verification technology in ecommerce Challenges of international address formats and delivery Integration with Shopify's checkout process GDPR and CCPA compliance strategies AI implementation in address parsing and verification Whether you're a Shopify merchant looking to expand internationally or improve your domestic operations, this episode offers valuable insights to enhance your customer experience and delivery accuracy. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Shopify Finance Unveiled: Transforming Money Management For Online Merchants 39:20

for 24 weeks siden39:20