Helping Brands Drive Profitable Growth With AI Segmentation

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

Welcome to eCommerce Fastlane. Today, my guest is Aaron Schwartz, Co-Founder and CEO of Orita.

In this episode, we dive into the evolving world of email deliverability and how AI-powered machine learning is transforming how brands connect with their customers. Aaron has been a key player in eCommerce for years, co-founding and leading brands like Passport Shipping and Loop Returns. Now, with Orita, he’s solving a massive problem—helping brands maximize email engagement, increase revenue, and improve inbox placement.

Here’s what we cover in today’s conversation:

• The email deliverability crisis – Why many brands unknowingly hurt their own email performance and how to fix it.
• AI-powered audience optimization – How Orita’s custom machine learning models predict which subscribers are ready to buy—and which ones should be left out.
• Why traditional segmentation isn’t enough – The hidden gaps in rule-based segmentation that AI can fill to unlock incremental revenue.
• The impact of email deliverability on revenue – How poor inbox placement affects your bottom line and what brands can do about it.
• How agencies can leverage AI-driven segmentation – Why top Klaviyo agencies are using Orita to supercharge client results.

If you’re an eCommerce founder, marketer, or agency partner looking to maximize revenue from your existing list while avoiding Gmail’s spam filters, this episode is packed with insights you won’t want to miss.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

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