#181 – Plant-Based Brands: High On Purpose, Low On Vibes Eat For The Planet With Nil Zacharias podcast

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Indhold leveret af W!ZARD Studios and Eat For The Planet. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af W!ZARD Studios and Eat For The Planet eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Eat For The Planet with Nil Zacharias »
#181 – Plant-Based Brands: High on Purpose, Low on Vibes

9d ago 20:24

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Indhold leveret af W!ZARD Studios and Eat For The Planet. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af W!ZARD Studios and Eat For The Planet eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

If vibes can play a big role in the 2024 U.S. Presidential Elections, shouldn't we examine their role in food choices?

This episode discusses why the plant-based food industry's focus on branding plant-based meat by emphasizing environmental and health benefits has failed to resonate with a consumers. A more effective branding strategy for alternative protein involves focusing on the "vibes"—the emotional and cultural context associated with food—rather than just facts and figures, aiming to make plant-based options feel more appealing and culturally relevant to diverse consumer groups.

Companies mentioned in this episode:

Music: Endless Inspiration (Vibe Street Mix)

Learn more about your ad choices. Visit megaphone.fm/adchoices

… continue reading

182 episoder

Artwork

#181 – Plant-Based Brands: High on Purpose, Low on Vibes

Eat For The Planet with Nil Zacharias

26 subscribers

published 9d ago

Del

MP3•Episode hjem

Indhold leveret af W!ZARD Studios and Eat For The Planet. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af W!ZARD Studios and Eat For The Planet eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

If vibes can play a big role in the 2024 U.S. Presidential Elections, shouldn't we examine their role in food choices?

This episode discusses why the plant-based food industry's focus on branding plant-based meat by emphasizing environmental and health benefits has failed to resonate with a consumers. A more effective branding strategy for alternative protein involves focusing on the "vibes"—the emotional and cultural context associated with food—rather than just facts and figures, aiming to make plant-based options feel more appealing and culturally relevant to diverse consumer groups.

Companies mentioned in this episode:

Music: Endless Inspiration (Vibe Street Mix)

Learn more about your ad choices. Visit megaphone.fm/adchoices

… continue reading

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