Mastering healthcare sales | Mark Copeland (Vice President of sales at 3T Medical Systems)

Digital Thoughts Podcast

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Mark Copeland is the Vice President of sales at 3T Medical Systems (3TM). They partner with healthcare institutions to enhance the delivery of care, improve patient health, and reduce costs. 3TM products are primarily focused on the needs of clinical specialists (anesthesiologists, operating room nurses, sterile processing staff, infection prevention specialists, and surgeons) who perform highly specialized surgical procedures. This has earned 3TM trusted relationships with hundreds of hospitals, integrated delivery networks (IDNs) and Veterans’ Affairs (VA) facilities, which has led to a continual expansion of products to serve other surgical requirements.

In this episode, Mark talks about:

* How do they evaluate a product

* How do you get your first buyer

* Why going after big systems first is not always successful

* How you messaging needs to change based on who you are talking to

How to reach Mark:

* LinkedIn: https://www.linkedin.com/in/mark-copeland-50712b4/

* 3T Medical Systems: https://3tmedical.com/

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Things referenced in the episode:

Music used:

* Daystar - Sugar Cookie

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