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Context cards bring big opportunities for brands on Snapchat - Digital Minute 17/10/2017
Manage episode 189635899 series 1149837
Snapchat is rolling out its latest feature, context cards, as it looks to increase its ecommerce functionality and broaden its appeal to advertisers.
Context cards allow users to access additional content within the app that provides with more details on the issue, help them book a ticket or Uber to an event, or book a table at a restaurant.
The concept is powered by what Snapchat describes as “trusted content partners” at the moment, but expect it to be opened to other brands in the near future.
117 episoder
Context cards bring big opportunities for brands on Snapchat - Digital Minute 17/10/2017
Digital Minute – the latest digital marketing news and analysis
Manage episode 189635899 series 1149837
Snapchat is rolling out its latest feature, context cards, as it looks to increase its ecommerce functionality and broaden its appeal to advertisers.
Context cards allow users to access additional content within the app that provides with more details on the issue, help them book a ticket or Uber to an event, or book a table at a restaurant.
The concept is powered by what Snapchat describes as “trusted content partners” at the moment, but expect it to be opened to other brands in the near future.
117 episoder
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