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Context cards bring big opportunities for brands on Snapchat - Digital Minute 17/10/2017

 
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Manage episode 189635899 series 1149837
Indhold leveret af Stickyeyes. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Stickyeyes eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Context cards bring big opportunities for brands on Snapchat - Digital Minute 17/10/2017

Snapchat is rolling out its latest feature, context cards, as it looks to increase its ecommerce functionality and broaden its appeal to advertisers.

Context cards allow users to access additional content within the app that provides with more details on the issue, help them book a ticket or Uber to an event, or book a table at a restaurant.

The concept is powered by what Snapchat describes as “trusted content partners” at the moment, but expect it to be opened to other brands in the near future.

  continue reading

117 episoder

Artwork
iconDel
 
Manage episode 189635899 series 1149837
Indhold leveret af Stickyeyes. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Stickyeyes eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Context cards bring big opportunities for brands on Snapchat - Digital Minute 17/10/2017

Snapchat is rolling out its latest feature, context cards, as it looks to increase its ecommerce functionality and broaden its appeal to advertisers.

Context cards allow users to access additional content within the app that provides with more details on the issue, help them book a ticket or Uber to an event, or book a table at a restaurant.

The concept is powered by what Snapchat describes as “trusted content partners” at the moment, but expect it to be opened to other brands in the near future.

  continue reading

117 episoder

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