Meet Briston Rains: He Started with One Controversial Race Post and Created a Trail Running Legacy

DFW Running Talk

EPISODE OVERVIEW:

In this enlightening conversation with Briston Rains, founder and CEO of Texas Outlaw Running, we dive deep into the remarkable journey of how a college freshman's bold vision transformed into one of Texas' most successful trail running organizations.

At just 24 years old, Briston has defied conventional wisdom by building a thriving race management company that now operates 35+ events across Texas. His story begins in a college dorm room with just $300 to his name and unfolds into a testament to entrepreneurial spirit and dedication to the trail running community.

KEY DISCUSSION POINTS:

HUMBLE BEGINNINGS
• Started with Apache Running clothing line in high school
• Conceived Texas Outlaw Running (originally Texas Devil Running) in a college economics class
• Initial funding through creative micro-investments from dorm mates

BUSINESS GROWTH & DEVELOPMENT
• Evolution from controversial first race to professional race management
• Strategic approach to race selection and locations
• Innovative marketing strategies using limited resources
• Development of multiple revenue streams: races, coaching, and merchandise

OPERATIONAL INSIGHTS
• Building and maintaining a dedicated volunteer community
• Creating exceptional race experiences through three key principles:
- Best aid stations
- Perfect course markings
- Most encouraging staff and volunteers
• Expansion into road racing with the upcoming Gainesville Marathon

PERSONAL JOURNEY
• Balancing multiple roles: Race Director, CEO, Coach, Teacher, and new father
• Near-quitting moment in 2023 before breakthrough success
• Current training for Houston Marathon
• Integration of faith and business principles

INDUSTRY PERSPECTIVE
• Discussion of trail vs. road race dynamics
• Strategic decisions behind race distances and locations
• Insights into the future of Texas trail running

BUSINESS PHILOSOPHY
• "One brick at a time" approach to building the business
• Focus on simplicity and user experience
• Commitment to reinvesting in the business
• Emphasis on genuine connections with the running community

The conversation provides valuable insights for:
• Aspiring race directors
• Entrepreneurs in the sports industry
• Trail and road runners
• Anyone interested in building a community-focused business

This episode stands out for its raw honesty about the challenges of building a business in the running industry, while offering practical insights into successful race management and community building. Briston's story serves as both inspiration and practical guide for anyone looking to turn their passion into a successful business venture.

Running Time: 53 minutes