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From Gated to Ungated: Content Marketing's Evolution
Manage episode 359655871 series 3463326
Are you curious about the evolving debate between gated and ungated content?
In this episode, we explored how the pendulum has swung from gated to ungated content, and whether there’s still a place for both.
We also explored the challenges of pivoting from gated to ungated content, and how marketers can successfully navigate this transition.
Key takeaways:
- The strategic decision behind ungating content
- How Blend transitioned from gated to ungated content and the impact this had
- The fundamental issues with gated content
- The benefits of ungating content
- How to use gated content going forwards
Watch all episodes on YouTube
Join future episodes live on LinkedIn
50 episoder
From Gated to Ungated: Content Marketing's Evolution
Demand Decoded: Demand Generation & Digital Marketing Podcast
Manage episode 359655871 series 3463326
Are you curious about the evolving debate between gated and ungated content?
In this episode, we explored how the pendulum has swung from gated to ungated content, and whether there’s still a place for both.
We also explored the challenges of pivoting from gated to ungated content, and how marketers can successfully navigate this transition.
Key takeaways:
- The strategic decision behind ungating content
- How Blend transitioned from gated to ungated content and the impact this had
- The fundamental issues with gated content
- The benefits of ungating content
- How to use gated content going forwards
Watch all episodes on YouTube
Join future episodes live on LinkedIn
50 episoder
Alle episoder
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