))
The Allbound Methodology: Integrating Inbound and Outbound w/Ben Smith
Manage episode 425677317 series 3463326
Indhold leveret af Blend. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Blend eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Is it possible to use both inbound and outbound effectively, at the same time?
In this episode of Demand Decoded, Ben Smith, Marketing Director at Reachdesk dives deep into the Allbound methodology, how you can use it in your business, and how they've used it at Reachesk to smash their revenue targets.
We discuss:
- What 'Allbound' is
- The benefits of Allbound for B2Bs
- What a typical Allbound setup looks like
- How to measure and attribute revenue when using Allbound
- How Reachdesk are using outbound to drive 60% of revenue
- Tactics for using intent data in outbound
Watch all episodes on YouTube
Join future episodes live on LinkedIn
50 episoder
Del
