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Data Guru: Let’s Get “Phigital”

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Manage episode 353269075 series 3335229
Indhold leveret af Data Guru by Acxiom. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Data Guru by Acxiom eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

2022 brought decreased ad spend and the rise of clean rooms (and egg prices!). 2023 promises to continue to bring together our digital and physical worlds into the “phigital.” Brady Gadberry, Acxiom SVP of Data, joins this month’s Data Guru podcast to break it all down including the resurgence of QR codes, why people don’t touch things anymore and the power of the phones we hold in our hands.
First, second, and third-party data – everything marketers need to know
The Drum's Deep Dive into Data & Privacy, By Brady Gadberry, SVP and head of global data, Acxiom.

Data clean rooms: making sense of the hype
The Drum. By Tate Olinghouse, Chief Client Officer Acxiom.

The Comeback of QR Code Marketing: How to Get It Right

Phigital Shopping Experience - Bit2win

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

  continue reading

50 episoder

Artwork
iconDel
 
Manage episode 353269075 series 3335229
Indhold leveret af Data Guru by Acxiom. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Data Guru by Acxiom eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

2022 brought decreased ad spend and the rise of clean rooms (and egg prices!). 2023 promises to continue to bring together our digital and physical worlds into the “phigital.” Brady Gadberry, Acxiom SVP of Data, joins this month’s Data Guru podcast to break it all down including the resurgence of QR codes, why people don’t touch things anymore and the power of the phones we hold in our hands.
First, second, and third-party data – everything marketers need to know
The Drum's Deep Dive into Data & Privacy, By Brady Gadberry, SVP and head of global data, Acxiom.

Data clean rooms: making sense of the hype
The Drum. By Tate Olinghouse, Chief Client Officer Acxiom.

The Comeback of QR Code Marketing: How to Get It Right

Phigital Shopping Experience - Bit2win

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

  continue reading

50 episoder

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