Data Guru: 3 Steps To Campaign Success Data Guru By Acxiom podcast

Artwork

Tech Data Guru By Acxiom

Indhold leveret af Data Guru by Acxiom. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Data Guru by Acxiom eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Data Guru by Acxiom « »
Data Guru: 3 Steps to Campaign Success

2y ago 24:19

Del

MP3•Episode hjem

Indhold leveret af Data Guru by Acxiom. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Data Guru by Acxiom eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Jeff Patterson joins the Data Guru podcast to discuss what it takes to bring together tactics and strategy to achieve overall campaign success. Understanding customers, audience composition, realistic KPIs and how they are measured are all levers to be adjusted to find success in the one thing that still matters most: reaching the right person at the right time.
Bio:

Jeff Patterson is Director of Data Strategy at Acxiom. He brings 25 years of experience in data, analytics, campaign planning, measurement, and technology. He focuses on analytics, modeling, acquisition planning and insights to help brands and agencies create higher performing, best-in-class audience development and new customer acquisition strategies.
linkedin.com/in/jeff-patterson-69570a2

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

… continue reading

50 episoder

#Tech #Data Guru By Acxiom

Artwork

Data Guru: 3 Steps to Campaign Success

Data Guru by Acxiom

published 2y ago

Del

MP3•Episode hjem

Indhold leveret af Data Guru by Acxiom. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Data Guru by Acxiom eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Jeff Patterson joins the Data Guru podcast to discuss what it takes to bring together tactics and strategy to achieve overall campaign success. Understanding customers, audience composition, realistic KPIs and how they are measured are all levers to be adjusted to find success in the one thing that still matters most: reaching the right person at the right time.
Bio:

Jeff Patterson is Director of Data Strategy at Acxiom. He brings 25 years of experience in data, analytics, campaign planning, measurement, and technology. He focuses on analytics, modeling, acquisition planning and insights to help brands and agencies create higher performing, best-in-class audience development and new customer acquisition strategies.
linkedin.com/in/jeff-patterson-69570a2

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

… continue reading

50 episoder

#Tech #Data Guru By Acxiom

Tüm bölümler

×

Velkommen til Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

Lyt til 500+ emner

Lyt til dette show, mens du udforsker