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Understanding Voice of the Customer with Ernan Roman

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Manage episode 196772666 series 1322561
Indhold leveret af CX Show: Conversations on Customer Experience. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af CX Show: Conversations on Customer Experience eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In this episode, we talk to Ernan Roman about leveraging the voice of the customer to improve the customer experience. In particular, we’ll spend time digging into Ernan’s work with MassMutual and how their customers ended up influencing their marketing. We’ll also examine the gap between what customers expect and what brands deliver.
  continue reading

22 episoder

Artwork
iconDel
 
Manage episode 196772666 series 1322561
Indhold leveret af CX Show: Conversations on Customer Experience. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af CX Show: Conversations on Customer Experience eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In this episode, we talk to Ernan Roman about leveraging the voice of the customer to improve the customer experience. In particular, we’ll spend time digging into Ernan’s work with MassMutual and how their customers ended up influencing their marketing. We’ll also examine the gap between what customers expect and what brands deliver.
  continue reading

22 episoder

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