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Gaining Insight from Customer Journey Mapping with Kerri Nelson

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Manage episode 197727849 series 1322561
Indhold leveret af CX Show: Conversations on Customer Experience. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af CX Show: Conversations on Customer Experience eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In this episode of CX Insider, we talk to Kerri Nelson, Founder & CEO of CustomersFirst Now, about how customer journey mapping can really serve as a vital exercise for improving the customer experience. We'll also discuss the importance of understanding not only what customers say, but also what they do. Finally, we'll learn what it takes to operationalize the key findings of customer surveys and mapping exercises - ensuring that the outcome is more than just a pretty picture on the wall.
  continue reading

22 episoder

Artwork
iconDel
 
Manage episode 197727849 series 1322561
Indhold leveret af CX Show: Conversations on Customer Experience. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af CX Show: Conversations on Customer Experience eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In this episode of CX Insider, we talk to Kerri Nelson, Founder & CEO of CustomersFirst Now, about how customer journey mapping can really serve as a vital exercise for improving the customer experience. We'll also discuss the importance of understanding not only what customers say, but also what they do. Finally, we'll learn what it takes to operationalize the key findings of customer surveys and mapping exercises - ensuring that the outcome is more than just a pretty picture on the wall.
  continue reading

22 episoder

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