Episode 131: Personal Branding: How To Build A Strong Brand Identity For Yourself With Dr Yetty Ogunnubi

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On the 131st episode of podcast, I have the pleasure of hosting Dr Yetty Ogunnubi -Founder, CEO & Lead Publicist at The YD Company. On today's show, Yetty speaks extensively about Personal Branding and how understanding the 'Brand Bible' can make you become more memorable. Yetty D, a PR expert shares very helpful tips on positively impacting the world by creating a brand which helps you stand-out.

Key Highlights:

• The essence of Yetty D (02:56)
• The process of unearthing her superpowers (04:07)
• Branding and it's structure (07:17)
• The YD Company (13:29)
• Understanding the 'Brand Bible'
• Why people should consider PR (21:30)

About Yetty:
With over 18 years experience in PR and brand management space, the multi-award winning
consultant, Yetunde Ogunnubi fondly called 'Yetty' is a lead publicist at YD Limited. A leading professional in the fashion, arts and corporate industry with experience spanning fashion, PR, marketing, creative image branding and event management.
Over the years, Yetty has managed publicity projects for corporate businesses, governments, as well as led fashion and creative events, press conferences, promoted emerging and established labels and Creatives.

Whilst pursuing her career as a fashion entrepreneur she contributed as a writer and editor for top fashion mags in UK before she became a fashion editor for the ISAAC Outlook Magazine; an exclusive lifestyle Mags. Yetty’s creativity has no bounds, her illustrations have been used as covers for books, products and several art projects.
In 2009, Alongside her legendary uncle, renowned artist Lemi Ghariokwu she was commissioned by Punch Records UK to create fashion pieces for mannequins using her uncles cover art for FELA for the Fela TOUR (Arts Own
Kind).
As a fashion designer, she has been featured in many international mags and her designs used as costumes for blockbuster movies and music videos. In 2012,
She co-produced for Uber Africa Unmasked UK. A reality TV Show set to find the next best African inspired designer. She relocated to Nigeria in 2013.
In 2014, She went on to become Comms Director for Africa Fashion Week London and Nigeria. After people started approaching her for PR and branding jobs, she proceeded to establish her PR Agency (YD) in 2016.

Yetty was born in Lagos to a family of artists, both her parents are front-runners, exterior decorators and artists known as (KNATHA), in Nigeria, with their works on several monumental buildings across the country. She spent her early years in both Lagos and Ogun state before moving to the United Kingdom.

Connect with Yetty via:
Email: [e-mail]
Linkedin: linkedin.com/in/yettyd
Instagram: @yettyd
Facebook: Yetty.D.Ogunnubi
Website: www.yettyd.com

Let's continue this conversation on Instagram: @tonbra.nwosuagwu
Website: www.tonbra.com