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Search Intent Perspectives w/ Clearscope’s Bernard Huang

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Manage episode 331707323 series 3044679
Indhold leveret af Siege Media. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Siege Media eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Show Notes:

  • 00:12: Welcome, Bernard Huang, Co-founder of Clearscope
  • 1:19: Bernard’s unique NFT marketing strategy
  • 7:44: The importance of “search perspectives,” predicting the evolution path of a SERP
  • 15:04: Where search perspective applies
  • 16:09: What Google’s “what people have also asked” tells us
  • 17:21: Google’s business model — is UX or ad revenue the priority?
  • 20:20: Solving for for individual sub-topics vs. topic clusters
  • 25:01: Total keyword opportunity in one post, “ranch-style SEO”
  • 28:45: Could any SEO write it? The significance of thought leadership
  • 33:49: Don’t have counterarguments for the sake of it
  • 37:16: Bernard’s “SERP similarity,” addressing the copycats of SEO
  • 40:09: How often do SERPs change on average?
  • 43:49: What are you excited about in the content space?

Show Links:

  continue reading

80 episoder

Artwork
iconDel
 
Manage episode 331707323 series 3044679
Indhold leveret af Siege Media. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Siege Media eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Show Notes:

  • 00:12: Welcome, Bernard Huang, Co-founder of Clearscope
  • 1:19: Bernard’s unique NFT marketing strategy
  • 7:44: The importance of “search perspectives,” predicting the evolution path of a SERP
  • 15:04: Where search perspective applies
  • 16:09: What Google’s “what people have also asked” tells us
  • 17:21: Google’s business model — is UX or ad revenue the priority?
  • 20:20: Solving for for individual sub-topics vs. topic clusters
  • 25:01: Total keyword opportunity in one post, “ranch-style SEO”
  • 28:45: Could any SEO write it? The significance of thought leadership
  • 33:49: Don’t have counterarguments for the sake of it
  • 37:16: Bernard’s “SERP similarity,” addressing the copycats of SEO
  • 40:09: How often do SERPs change on average?
  • 43:49: What are you excited about in the content space?

Show Links:

  continue reading

80 episoder

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