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The Importance of "Democratizing Data" with Todd Haskell, Chief Marketing Officer Hearst Magazines
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"The main thing is this idea of democratizing data - making data accessible and easy for people with really different sorts of mindsets to access. We learned that if you don't make it super easy for people to get access to data in real-time and be able to have that inform their decisions, then people just won't use it".
In this episode of CMO Pulse, Todd Haskell, Senior Vice President, Chief Marketing Officer Hearst Magazines shares what he has learned about: - building a successful data-inspired creative organization by "democratizing data" for all teams - the importance of having aligned editorial and sales team when it comes to succeeding with branded content at scale - getting comfortable with being uncomfortable, because that's what it takes to truly experience personal and professional growth.
There is both a terrific overview of what it means to be Chief Marketing Officer atop a creative, editorially driven organization, but also a lot of excellent leadership advice, about how to ensure that you are constantly looking ahead, mobilizing change, and bravely navigating what's next in your career and for your company as a whole.
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