E263 | From Optimizely to Limitless: Dan Siroker on Building Products That Wow

CHURN FM

Today on the show we have Dan Siroker, CEO and Co-Founder of Limitless.

In this episode, Dan shares his journey from founding Optimizely, growing it to $120 million in ARR, to now leading Limitless, a company focused on building products that enhance memory.

We discussed the challenges of transitioning from B2B to B2C, including how AI is reshaping consumer retention and the importance of product focus and execution.

Finally, we wrapped up by diving into Dan’s philosophy on building products that truly "wow" and how startups can achieve that through ruthless prioritization and attention to detail.

Mentioned Resources

• limitless.ai
• Optimizely

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Kapitler

1. Introduction to Dan Siroker and his Journey (00:00:00)

2. The Inspiration Behind Limitless AI (00:02:54)

3. B2B vs. B2C: The Hard Mode of Consumer Retention (00:04:13)

4. Product-Led Growth vs. Sales-Led Growth: Dan’s Hot Take (00:06:26)

5. The Concept of the Minimum Viable Product (MVP) (00:08:47)

6. The Importance of Focus: Lessons Learned from Optimizely (00:17:11)

7. Pricing Experiments and Customer Retention Strategies (00:24:58)

8. The Future of Limitless: Launching the Pendant and New Challenges (00:31:19)